CES

Playlists & Series

Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang

19 Nov 2025

Disney’s Ferro Discusses Unified Ad Sales, Shift To Google Ad Manager

19 Nov 2025

Disney+ A ‘General Entertainment Brand’ For Families, Says Sales Chief Ferro

19 Nov 2025

Viacom’s Gordon Traces The Arc Of ‘Outcome Optimization’

19 Nov 2025

Scale Of Programmatic TV Growing ‘Ridiculously Fast’: 360i’s Rozen

19 Nov 2025

Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment

19 Nov 2025

Biggest Agencies Will Join Direct-To-Consumer Brands In Advanced TV: dataxu’s Baker

19 Nov 2025

Comscore’s Hofstetter: Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing

19 Nov 2025

Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray

19 Nov 2025

CES ‘Exhibitor’ Procter & Gamble Showcases Product, Retailing Tech Innovations

19 Nov 2025

As TV Advertising Evolves, New Brands Expect Business Performance: NBCU’s Yaccarino

19 Nov 2025

Gillette Launches ‘We Believe’ Campaign To Curb Toxic Masculinity

19 Nov 2025

NBCU’s Effik: Data-Driven Targeting Is ‘Married’ To An Enduring Upfront

19 Nov 2025

‘Golden Age’ Of Television Requires Better Advertising: David Sable

19 Nov 2025

Xandr Media Activates Turner Integration While Rolling Out Its SSP Welcome Mat

19 Nov 2025

Linear TV to Soon Benefit From Targeted Ad Sales Processes Now Widely Used in Digital: Annalect’s Matts

19 Nov 2025

TV Can Embrace Direct Digital Brands: IAB’s Rothenberg

19 Nov 2025

At NBCU, ‘One Cohesive Plan’ Spans Multitude Of Channels And Platforms

19 Nov 2025

From Ad Loads To AI, NBCU’s Marshall Charts A Better Sales Ecosystem

19 Nov 2025

Hulu Beta Testing New Attribution Offering And ‘Pause Ads’

19 Nov 2025

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