IBM’s Top Media/Entertainment Guru on the NBCu/News Corp Venture….and the Imperative of Metrics

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When I was in LA earlier this month for the AlwaysOn conference, I had the opportunity to sit down with Steve Abraham who heads IBM’s consulting services in the entertainment and media industries. 

Steve provides a very informative take on the NBC Universal/News Corp alliance for syndicating and advertising online video content.

Steve also discuss the importance of metrics in understanding who watches video clips.  He see this a key challenge to the growth and viability of the sector.

Check this out.  He really puts some context around all of this.

— Andy Plesser

"Steve Abraham", NBC Universal, Online Video