Gaming

WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
10 Mar 2026
Beyond the Niche: Unity Exec Urges Marketers to Rethink Gaming
25 Feb 2026
For Retail Media in Gaming, It’s a ‘Choose Your Own Adventure,’ Says KINESSO’s Owen
22 Feb 2026
Gaming Offers Commerce, Not Clutter, to Brands: Acxiom’s Elizabeth Donovan
11 Feb 2026
How to Succeed in Game Ads: ‘Respect the Game World’
1 Feb 2026
Best Buy’s Derek Bodurka: Gaming’s Grip on Consumers’ Passion has Lessons for Brands
27 Jan 2026
Why Boring Brands Fail in the $8.6 Billion Gaming Ad Market
14 Jan 2026
Cross-Platform Cloud Gaming Comes With PHYND’s Magnite-Powered Ads
13 Jan 2026
Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis
8 Dec 2025
Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
Mobile Gaming, Apps and CTV Are Key to Reaching Today’s Consumers: Dentsu’s Jessie Schwartzfarb
15 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Zynga’s Heyman: Stop Dipping Toes and Dive Into Gaming’s Diverse Waters
24 Sep 2025
Wavemaker’s Basgen: Gaming Is Now the ‘Dominant Cultural Force’
11 May 2025
Zero Code’s Dario Raciti: How Gaming Became the New Mass Media
4 May 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming Landscape
20 Apr 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
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