Cross-Platform Strategy

Commerce Media Moves Up Funnel as Brands Test ‘Off-Platform’ Signals
11 Jan 2026
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman
15 Dec 2025
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
11 Nov 2025
Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
Brand Authenticity and Storytelling Help to Drive Patient Action: Questex’s Ayla Ellison
5 Oct 2025
Why the Physical Store Deserves Center Stage in Commerce Media
8 Sep 2025
T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
3 Sep 2025
T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want Outcomes
27 Aug 2025
TelevisaUnivision’s Tim Natividad on Elevating Hispanic Media: ‘We Represent a 360-Degree Solution for Brands’
20 Aug 2025
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
25 Jun 2025
Dave Morgan Is in Ukraine Building Tech and Drawing Inspiration
23 Jun 2025
Ad Flexibility, Contextual Targeting have Reinvented the Upfront: Warner Bros. Discovery’s Jill Steinhauser
16 Jun 2025
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025
PMG’s Treon: CTV Success Requires ‘Controlling the Chaos’ of Fragmentation
27 May 2025
Cadent Positioned as a Predictive for Ad Outcomes, Says President Doug Rozen
18 May 2025