Cross-Platform Strategy

Playlists & Series

AI Is Turning Static TV Ad Packages Into Real-Time, Cross-Platform Orchestration: FreeWheel’s Soo Jin Oh
21 Jan 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
The ‘New Search Order’ Demands Holistic, Multi-Platform Strategy
11 Nov 2025
P&G’s Marc Pritchard: ‘Timeless Lessons’ and Cultural Relevance Define Enduring Brands
29 Oct 2025
UM’s Volpe: Marketers Risk Chasing Sales at the Expense of Persuasion
28 Oct 2025
Flexibility, Retail Media and CTV Key to Future-Proofing Media Strategies: UM’s Marcy Greenberger
26 Oct 2025
Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
Brand Authenticity and Storytelling Help to Drive Patient Action: Questex’s Ayla Ellison
5 Oct 2025
T-Ads’ Anthony Di Muccio: Marketers Don’t Just Want Data—They Want Outcomes
27 Aug 2025
TelevisaUnivision’s Tim Natividad on Elevating Hispanic Media: ‘We Represent a 360-Degree Solution for Brands’
20 Aug 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal Silos
8 Jul 2025
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
25 Jun 2025
Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is Consolidation
23 Jun 2025
Dave Morgan Is in Ukraine Building Tech and Drawing Inspiration
23 Jun 2025
Ad Flexibility, Contextual Targeting have Reinvented the Upfront: Warner Bros. Discovery’s Jill Steinhauser
16 Jun 2025
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025