Measurement

Playlists & Series

Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent

19 Nov 2025

BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore

19 Nov 2025

VideoHub has Predictive Measurement Tool; New Alliance with comScore

19 Nov 2025

In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Rating

19 Nov 2025

Nielsen Expands Online Campaign Ratings Via Deals Videology, Adap.tv

19 Nov 2025

The “Second Phase of Online Video” is All About Metadata, RAMP’s Tom Wilde

19 Nov 2025

Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor

19 Nov 2025

Video Recommendation Service Taboola to Expand Measurement

19 Nov 2025

The Daunting Divide in Online Video Measurement: Google vs. Facebook/Nielsen

19 Nov 2025

Leadership Summit at 30 Rock: Big Data Comes to TV and Digital Video

19 Nov 2025

TiVo’s TRA Unit Expands Coverage To Digital Sector

19 Nov 2025

Unruly Preps New Tools for Branded Video Analysis

19 Nov 2025

Parks Research Analyst: Consumers More Receptive To Connected TV Advertising

19 Nov 2025

Akamai Touts Deep Analytics Products for Video

19 Nov 2025

MPG’s Mitch Oscar: TV May Change Less Than You Think Over The Next Year

19 Nov 2025

Madison Avenue is Approaching the Tipping Point for Programmatic Buying, Adobe’s Mellor

19 Nov 2025

Nielsen: Measuring Reach, Sales Lift Across Online & TV

19 Nov 2025

Nielsen: “Facebook has Become Our Panel for Measuring the Online Universe”

19 Nov 2025

Online GRPs Would Simplify Digital Video, TubeMogul’s Brett Wilson

19 Nov 2025

Online GRPs Don’t Tell Full Story of Digital Campaigns, comScore’s FitzGerald

19 Nov 2025