Measurement

Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
In-Store Media Is Third Pillar of Retail Advertising: Albertsons’ Brian Monahan
14 Jan 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
29 Dec 2025
Best Buy’s Jen Jensen: Why Consumer Electronics Shoppers Represent ‘Unique Customer Landscape’
28 Dec 2025
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
23 Dec 2025
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum
16 Dec 2025
WPP Media’s Wescott Targets 2028 for Critical Mass in Retail Media Certification
15 Dec 2025
‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy
7 Dec 2025
How TiVo is Challenging the Incumbents in Content Identification
2 Dec 2025
OpenAP’s Ashley Luongo: How TV Delivers Digital-Level Precision For Pharma Ads
1 Dec 2025
Unlocking ‘Why?’: PMG’s Sam Bloom on the Biggest Mover in Retail Data
25 Nov 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Retail Media Is Driving Brand Growth, Not Just Performance: Kroger’s Jenny Holleran
19 Nov 2025
Creative Quality, Data Collaboration and AI Agents Will Define Publishers’ Next Phase: Adobe’s Sam Garfield
18 Nov 2025
Tie Media to Patient Outcomes: Genentech’s Gozde Dinc on Measuring Success in Healthcare Ads
17 Nov 2025