Measurement

Playlists & Series

Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Ampersand’s Justin Rosen: Poor AI Training Data Risks ‘Doom Loop’ of Degraded Insights
19 Jan 2026
In-Store Media Is Third Pillar of Retail Advertising: Albertsons’ Brian Monahan
14 Jan 2026
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
13 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
29 Dec 2025
Best Buy’s Jen Jensen: Why Consumer Electronics Shoppers Represent ‘Unique Customer Landscape’
28 Dec 2025
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
23 Dec 2025
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
An AI Tailwind: Comcast Advertising’s Rooke Wants to Give TV a Level Playing Field With Tech
21 Dec 2025
WPP Media’s Wescott Targets 2028 for Critical Mass in Retail Media Certification
15 Dec 2025
‘Boring Work’ Comes Before AI-Optimized TV: OpenAP’s Levy
7 Dec 2025
Slam Dunks and Exponential Growth: Quigley-Simpson’s Ratner on Retail Media
3 Dec 2025
How TiVo is Challenging the Incumbents in Content Identification
2 Dec 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Retail Media Is Driving Brand Growth, Not Just Performance: Kroger’s Jenny Holleran
19 Nov 2025
Creative Quality, Data Collaboration and AI Agents Will Define Publishers’ Next Phase: Adobe’s Sam Garfield
18 Nov 2025
Tie Media to Patient Outcomes: Genentech’s Gozde Dinc on Measuring Success in Healthcare Ads
17 Nov 2025
Marketers Must Demand Data Access and Build Trust to Power AI and Attribution: ANA’s David Fogarty
12 Nov 2025
Respectful Ads and Contextual Storytelling Drive Results: Horizon’s Alex Stone
5 Nov 2025