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Attention Metrics

Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
15 Apr 2026
CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns
23 Mar 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham
16 Mar 2026
‘Neuro Contextual’ Ads Offer Relief From the ‘Intrusive’ Retargeting Trap
9 Mar 2026
United’s Kinective: The Traveler Mindset Creates an Open Wallet
4 Mar 2026
TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’
3 Mar 2026
Gen AI Ads: Consumers More Bearish Than Ad Execs, and the Gap Is Widening
3 Mar 2026
Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath
10 Feb 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
Attention Metrics Emerge as the Unifier in a Fragmented Media World
5 Jan 2026
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
For Co-op, Real-World Stores are the Real Retail Media Hub
4 Nov 2025
Ad Metrics Create the Web We Deserve, Adelaide’s Guldimann Warns
21 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
26 Aug 2025
It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart
22 Jul 2025