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Attention Metrics

Adelaide CEO Marc Guldimann: ‘It’s 2025. Why Are We Still Talking About Viewability?’
28 May 2025
Teads’ Neala Brown: The Real Reason Attention Metrics Matter So Much at the NewFronts and Upfronts Talks
15 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Premium Video Drives Big Spikes in Google Search, VAB CEO Says
6 Mar 2025
Mindset Graph Helps Brands Reach CTV Audiences at Key Moments: GumGum’s Phil Schraeder
22 Feb 2025
Creators Offer Deeper Audience Connections than Influencers: Spotter’s Vineet Pathak
19 Feb 2025
Attention Metrics Help Advertisers Pick Better Media: Havas’ Waite
21 Jan 2025
Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson
21 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
Validated Ad Interactions Support Viewer Attention Metrics: Infillion’s Gena Schirer
14 Aug 2024
Wurl & Omnicom On Rewriting the CTV Advertising Playbook With Emotion
1 Aug 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
Mobile Gaming An Untapped Advertising Opportunity: Digital Turbine’s Wester
13 May 2024
Teads Expands Attention Optimization To CTV Outcomes: Neala Brown
9 May 2024
Dual-Screen TVs Are Driving Brand Engagement With Viewers: Telly’s Bob Ivins
9 Apr 2024
Attention Is Differentiation: Sharethrough’s Marsolais On Engaging CTV Ad Formats
27 Feb 2024
Dentsu Plans Broadcaster Partnerships, Attention Focus In 2024
27 Dec 2023