Verification

Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026
IAS’s Lisa Utzschneider: Total TV brings linear transparency to CTV
11 May 2026
Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook
5 May 2026
GMMB’s Erica Monteith: Political Campaigns ‘Can’t Afford to be Locked Into a Single Workflow’
28 Apr 2026
Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti
23 Mar 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026
OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence
17 Mar 2026
‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham
16 Mar 2026
‘Neuro Contextual’ Ads Offer Relief From the ‘Intrusive’ Retargeting Trap
9 Mar 2026
Index Exchange’s James Wilhite: Gracenote Integration Promises CTV Proof-of-Purchase
4 Feb 2026
Hearst’s Mike Irenski: We Write About Our Audiences’ House, Not the White House
14 Oct 2025
Breaking Down Silos Between Online and In-Store Data: Instacart’s Morgan O’Hara
20 Jul 2025
CVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused Communities
14 Jul 2025
Staying Ahead of the Puck: IAS Sees AI as ‘Lifeblood’, Plays CTV ‘Long Game’
18 May 2025
From Protection to Performance: DoubleVerify’s Zagorski on Media’s Changing Market
13 May 2025
Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess
16 Apr 2025
Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem
4 Mar 2025
Streaming Needs More Standards, Live Events Are Next Frontier: Index Exchange’s Gardner
6 Jan 2025
Open Measurement SDK Offers True Transparency: Publica’s Wilhite
9 Dec 2024
Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
22 Oct 2024
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