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Commerce-Driven CTV

IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other
19 Apr 2026
Jeremi Gorman of Fanatics Advertising Says the Business Is Bigger Than Your Closet
8 Mar 2026
United’s Kinective: The Traveler Mindset Creates an Open Wallet
4 Mar 2026
Walmart Connect’s Mayward: Why Retail Media Must Live Off-Site
2 Mar 2026
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
25 Feb 2026
Commerce Media Moves Up Funnel as Brands Test ‘Off-Platform’ Signals
11 Jan 2026
Commerce Data Pushes Retail Media Beyond the Lower Funnel: Criteo’s Nicole Kivel
7 Jan 2026
Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’
14 Dec 2025
Genuin’s Matt Wurst: ‘Commerce Is Media Now’
25 Nov 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
Publicis Media’s Joe Kowan: Retail Data in CTV Enables AI to Optimize for ‘Actual Sale Event’
19 Nov 2025
United Airlines’ Maggie Schmerin: We’re Turning ‘Connections’ Into Brand Loyalty Moments
5 Nov 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
For KPM and Roku, Brand Storytelling Is the New Checkout Aisle
21 Sep 2025
Magnite’s Cassidy Diamond: Pause Ads and Interactive Overlays Unlock CTV Commerce Potential
19 Aug 2025
KERV’s Jay Wolff: We’re Only in the Third Inning of Shoppable TV
22 Jul 2025
The Trade Desk’s Jill Smith: Retail Media’s Next Wave Requires Breaking Down Internal Silos
8 Jul 2025
Instacart Demands a Return on Premium Video, Just Like Search
25 Jun 2025
Interface Friction, Not Cost, is Holding Back Premium Video Ads: Marpipe Dan Pantelo
24 Jun 2025