SPO – Supply Path Optimization

Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
8 Apr 2026
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
18 Mar 2026
How Google Ad Manager Is Moving From ‘Pipe’ to Partner for Ad Agencies
15 Dec 2025
Sell-Side Decisioning is Reshaping Programmatic Activation: Index Exchange’s Sarah Botherway
9 Dec 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs Discuss
3 Aug 2025
Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic Evolution
8 Jul 2025
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
9 Apr 2025
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
2 Apr 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
17 Mar 2025
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
9 Mar 2025
Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular
6 Jan 2025
OpenX’s Bohrer: Data-Driven Curation Is Changing Programmatic Ad Buying
15 Dec 2024
Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
19 Nov 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman
4 Jan 2024
Supply Path Optimization Works Best With Key Audience Data: Yahoo’s Mallory Armstrong
3 Jan 2024
Inside Ad Supply Path Optimization, With MiQ’s Lara Koenig
31 Oct 2023
Our Rebrand Reflects Disintermediation Trends: Nexxen’s Kara Puccinelli
15 Aug 2023
Optimization & Maturity Drive Ad-Tech Consolidation: Magnite’s Buckley
13 Jul 2023
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