SPO - Supply Path Optimization

How Google Ad Manager Is Moving From ‘Pipe’ to Partner for Ad Agencies
15 Dec 2025
Convergence, Transparency and AI are Reshaping Programmatic Ads: Nexxen’s Chance Johnson
30 Nov 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
24 Aug 2025
The New Ad Path Optimization: Roku, Omnicom, LG Ad Solutions Execs Discuss
3 Aug 2025
Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic Evolution
8 Jul 2025
Index Exchange’s Andrew Casale: Google Monopoly Ruling Puts Divestiture Squarely on the Table
18 Apr 2025
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
9 Apr 2025
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
2 Apr 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
17 Mar 2025
Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
9 Mar 2025
Ad Fraud in CTV: PepsiCo’s Zach Lain Wants ‘Punitive’ Measures for a $120 Billion Global Problem
4 Mar 2025
FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses
7 Jan 2025
Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition
25 Nov 2024
Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja
19 Nov 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Magnite’s Barrett On ClearLine’s Progress, SSP Evolution
9 May 2024
Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman
4 Jan 2024
Supply Path Optimization Works Best With Key Audience Data: Yahoo’s Mallory Armstrong
3 Jan 2024
SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite’s Buckley
21 Dec 2023
Comcast’s Rooke Sees FreeWheel Emerge As ‘Unifying Point’ For TV Ad Demand
7 Dec 2023