SPO - Supply Path Optimization

Playlists & Series

Cutting Carbon Emissions With One Click: Adlook’s Gut On A Green Path To Scope 3

19 Nov 2025

MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki

19 Nov 2025

FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou

19 Nov 2025

Philo’s Turner: Transparent Supply Path Demands Two-Way Street

19 Nov 2025

Accuen CEO Pagliuca: Header Bidding Will Accelerate Trend Of Direct Programmatic Relationships

19 Nov 2025

CTV Ad Confidence Has Reached A Tipping Point: PubMatic’s Dozeman

19 Nov 2025

Deal with Horizon Media Helps Optimize CTV Ad Sales: Magnite’s Sean Buckley

19 Nov 2025

SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans

19 Nov 2025

Ad-Market Power Is Shifting With Control of Consumer Data: LUMA’s Conor McKenna

19 Nov 2025

Yahoo CRO Talks Data-Driven Strategy, Connected TV

19 Nov 2025

Optimization & Maturity Drive Ad-Tech Consolidation: Magnite’s Buckley

19 Nov 2025

Re-Think Ad Supply From The Source: MediaMath’s Steinberg

19 Nov 2025

How To Solve Programmatic Ads’ $20 Billion Transparency Problem

19 Nov 2025

Inside Ad Supply Path Optimization, With MiQ’s Lara Koenig

19 Nov 2025

SSPs Must Evolve to Help Publishers Meet Needs of Modern Media Landscape: Magnite’s Buckley

19 Nov 2025

Programmatic Advertising’s Role in Carbon Reduction: Magnite’s Selman

19 Nov 2025

Supply Path Optimization Works Best With Key Audience Data: Yahoo’s Mallory Armstrong

19 Nov 2025

Video Publishers Must Optimize for Advertiser Demand: Fireside Chat with OpenX’s Amanda Forrester

19 Nov 2025

Digital Advertising Business Poised for Growth in 2025: LUMA’s Terry Kawaja

19 Nov 2025

FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses

19 Nov 2025