SPO - Supply Path Optimization

Playlists & Series

Yahoo Exec: Roku Partnership Brings Convergent TV, Addressability, Supply Path Optimization
19 Nov 2025
Optimizing Supply Paths for Programmatic Ads Improves Transparency: IPG Mediabrands’ Jean Fitzpatrick
19 Nov 2025
Mediaocean’s Sampath Explains The Role Of Blockchain In Media Transactions
19 Nov 2025
Ad Buyers Say CTV Programmatic Is Not Broken, But It Needs a Shorter Path
19 Nov 2025
Furious Corp.’s Swartz Reflects U.S., EU Disparities At DMEXCO
Furious Corp.’s Swartz Reflects U.S., EU Disparities At DMEXCO
19 Nov 2025
ANA’s Pace: Marketers Should Assert Themselves To Overhaul Digital Supply Chain
ANA’s Pace: Marketers Should Assert Themselves To Overhaul Digital Supply Chain
19 Nov 2025
MediaLink’s Spiegel: Clean Up Overlapping Digital Supply Chain Partners
MediaLink’s Spiegel: Clean Up Overlapping Digital Supply Chain Partners
19 Nov 2025
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership
19 Nov 2025
Magnite’s Dale: It’s Time to Figure Out the ‘How’ Behind CTV’s Programmatic Evolution
19 Nov 2025
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
19 Nov 2025
How Ads.txt Will Help Clean The System: AmNet’s Muldoon
How Ads.txt Will Help Clean The System: AmNet’s Muldoon
19 Nov 2025
Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs
19 Nov 2025
ANA Working On Digital Supply Chain, Globalizes Masters Circle Initiative
19 Nov 2025
Transparency, Interoperability, Faster Reconciliation Focus Of Mediaocean/IBM Blockchain
19 Nov 2025
Reduce Exchanges To Boost Transparency: Jounce’s Kane
19 Nov 2025
Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
19 Nov 2025
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
19 Nov 2025
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
19 Nov 2025
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
19 Nov 2025
Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control
19 Nov 2025
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