SPO - Supply Path Optimization

Playlists & Series

How To Solve Programmatic Ads’ $20 Billion Transparency Problem
6 Nov 2023
Inside Ad Supply Path Optimization, With MiQ’s Lara Koenig
31 Oct 2023
Our Rebrand Reflects Disintermediation Trends: Nexxen’s Kara Puccinelli
15 Aug 2023
Lazy Load & SupplyChain Nodes: IAB Tech Lab Aims To Green The Ad Landscape
7 Aug 2023
Cutting Carbon Emissions With One Click: Adlook’s Gut On A Green Path To Scope 3
2 Aug 2023
Optimization & Maturity Drive Ad-Tech Consolidation: Magnite’s Buckley
13 Jul 2023
Yahoo CRO Talks Data-Driven Strategy, Connected TV
26 Jun 2023
Supply Chain Optimization Can Unlock Ad Insertion-Order Budgets: PubMatic’s Rajeev Goel
24 May 2023
Omnicom’s Pagliuca: We’ve Made Major Progress on Cleaning up Supply Chains in Digital
18 May 2023
Ad-Market Power Is Shifting With Control of Consumer Data: LUMA’s Conor McKenna
25 Apr 2023
SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
2 Mar 2023
Take Control & Get Sustainable: Index Exchange’s Goode
13 Feb 2023
Deal with Horizon Media Helps Optimize CTV Ad Sales: Magnite’s Sean Buckley
14 Nov 2022
CTV Ad Confidence Has Reached A Tipping Point: PubMatic’s Dozeman
14 Nov 2022
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
25 Aug 2022
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
11 Aug 2021
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
9 Aug 2021
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
13 Jul 2021
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
13 Dec 2020
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
6 Oct 2020