Performance TV

Playlists & Series

Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype
17 Dec 2025
Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman
15 Dec 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Tie Media to Patient Outcomes: Genentech’s Gozde Dinc on Measuring Success in Healthcare Ads
17 Nov 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
For Roku, the Streaming Ad Revolution Starts on the Home Screen
28 Oct 2025
From Lean-Back to Lean-In: LG Ad Solutions Sees TV as a Direct Action Channel
17 Oct 2025
TV’s Emotional Reach and Data Advances Drive Healthcare Marketing Impact: Swoop’s Quinn Borsuk
21 Sep 2025
NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World
29 Jun 2025
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
25 Jun 2025
Premium Video Must Match Social Media’s Ease, Scale and Results: FreeWheel’s Mark McKee
22 Jun 2025
Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance Gain
22 Jun 2025
TV Is Now a Full-Funnel, Data-Driven Powerhouse: Comcast Advertising’s Dawn Williamson
19 Jun 2025
Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere
3 Jun 2025
Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
16 Apr 2025
Premium Video Drives Big Spikes in Google Search, VAB CEO Says
6 Mar 2025
Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa
6 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025