Performance TV

Playlists & Series

Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
panel recordings advertising week new york 2021
Our Report from Advertising Week Where TV Measurement was Center Stage
25 Oct 2021
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
18 Oct 2021
Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa
14 Oct 2021
Marketers Can Reach CTV Viewers With Lower-Cost Retargeting: Simpli.fi’s Ryan Horn
6 Oct 2021
TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer
27 Sep 2021
Upfronts Are Upgraded & Here To Stay: Fox’s Falco
22 Sep 2021
CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony
7 Sep 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan
19 Jul 2021
Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian
29 Jun 2021
CTV Advertising Helps to Drive Purchase Intent: Saucony’s Grace Smith
10 May 2021
‘We Need to Reimagine Ads for Streaming Media’: Essence’s Gerber
6 Apr 2021
Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance
17 Mar 2021
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
15 Mar 2021
‘Live Sports Are Best Investment for Advertisers’: Fox Sports’ Seth Winter
13 Jan 2021
Fan Attendance Supports TV Viewership of Live Sports: Mindshare’s Gibbs Haljun
12 Jan 2021
Live Sports Are Poised for Big Comeback in 2021: VAB’s Jason Wiese
10 Jan 2021
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
Video Outcomes Can Be Measured: 360i’s Rozen
2 Dec 2020