Performance TV

Playlists & Series

Addressable TV’s Growing Pains: Cadent, Dentsu, LiveRamp, Essence, Omnicom Discuss
19 Nov 2025
The Funnel Is Collapsing: Twitter’s Personette
19 Nov 2025
TV Now Serves Both Ends Of Ad Funnel: dataxu’s Catanzaro
19 Nov 2025
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
19 Nov 2025
AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano
19 Nov 2025
Horizon’s McElhinney Explains The Need For Deterministic ID’s
19 Nov 2025
TV Is A Performance Channel, Too: TVSquared’s Kinsella
19 Nov 2025
Audience Segments Are Empowering Local Advertisers: Comcast Spotlight’s Brendan Condon
19 Nov 2025
Focus On The Outcome: WarnerMedia’s Riess
19 Nov 2025
D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
19 Nov 2025
Touch Of Modern’s Hum On The Importance Of TV Attribution
19 Nov 2025
From Facebook To Television With DTC Retailer Touch Of Modern
19 Nov 2025
TV Serves Brand & Performance: Marketing Architects’ Hengel
19 Nov 2025
Horizon Next’s Turner On Connecting, Balancing TV Environments
19 Nov 2025
P&G’s D’Angelo On The ‘Scale’ Of Brand Versus Performance Marketing
19 Nov 2025
Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella
19 Nov 2025
D2C Brands Use TV To Measure Web Visits: CBS’s Ross
19 Nov 2025
As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel
19 Nov 2025
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
19 Nov 2025
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
19 Nov 2025
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