Performance TV

Beyond The 30: Roku Leans In To New Formats, Original Content
7 Feb 2023
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023
Restoring Reach And Fixing Frequency For Video Ads: GroupM’s Thomas
29 Dec 2022
Full-Funnel Marketing Helps Guide the Consumer Journey: United’s Brittany Clauss
29 Dec 2022
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
22 Dec 2022
Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins
21 Dec 2022
CTV Combines High-Quality Content With Performance Insights: Index Exchange’s Alex Gardner
19 Dec 2022
Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown
7 Dec 2022
Major Brands Are Driving Adoption of CTV Advertising: FreeWheel’s Cameron Miille
22 Nov 2022
CTV Elevates Role of Consumer-Driven Advertising: Simulmedia’s Dave Morgan
6 Nov 2022
Innovid’s Hogue Aims To Harness TV’s New Ad Skills
3 Nov 2022
Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom
3 Nov 2022
GM Is Driving Toward Audience-Targeted TV Ads
28 Oct 2022
Creative Is The Performance Lever: EDO’s Krim
24 Oct 2022
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
12 Oct 2022
Acquisitions Broaden Performance Marketing Platform on CTV: MNTN’s Ali Haeri
18 Sep 2022
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
11 Sep 2022
CTV Offers Advancements in Performance Advertising: Magnite’s Dan Fairclough
6 Sep 2022