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AI Is Turning Static TV Ad Packages Into Real-Time, Cross-Platform Orchestration: FreeWheel’s Soo Jin Oh
LAS VEGAS – For years, buying premium video advertising meant navigating a maze of separate workflows, incompatible systems, and manual processes th…
Marketing to AI Agents Is the Next Frontier, IAB’s Goldstein Says
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The advertising industry has spent decades perfectin…
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
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LAS VEGAS — Consumers increasingly feel brands don’t…
B2B Advertisers are Ditching Search for CTV, Intuit Wants to Help Them
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LAS VEGAS — Are the days of B2B marketers wait…
Icon International’s Reid Steinberg: Principal-Based Buying Shifts Media From ‘Expense Item’ To ‘Profit Maker’
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LAS VEGAS — Principal-based media buying can best be…

Current published series

Beet Retreat San Juan

February 25-27, 2026

The Beet Retreat, one of the advertising industry’s most talked about gatherings of high-level media executives, will take place at The Royal Sonesta San Juan February 25-27, 2026.

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‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
CANNES — Austin-based social marketing technology service Mass Relevance has spent the last year since scoring a $3.3 million investment build…
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’
CANNES — Austin-based social marketing technology service Mass Relevance has spent the last year since scoring a $3.3 million investment building clients for its platform. CEO and co-…
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Content Must Be Created Through A Social Lens: Ogilvy’s Marks
CANNES — Austin-based social marketing technology service Mass Relevance has spent the last year since scoring a $3.3 million investment building clients for its platform. CEO and co-…
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Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’
CANNES — Austin-based social marketing technology service Mass Relevance has spent the last year since scoring a $3.3 million investment building clients for its platform. CEO and co-…
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