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Brand Content Needs Brand Involvement: Vice’s Williamson There's a reason it's called "brand content". While one of the publishers most commonly associated with the practice is certainly skilled at...
New York Times to Publish First User-Generated Videos with “How We Met” Wedding Announcements Click To Play play_blip_movie_301671(); View a transcript of this interview The New York Times, which has been producing original videos...
How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe NEW YORK – Media agencies don’t have a lock on consumer data that informs their clients’ ad campaigns. And that’s a good thing to Shenan... testr
Akamai Focuses on Quality, Analytics to Drive Growth LAS VEGAS -- Video traffic on the Akamai network is accelerating quickly, and doubling faster than it did in years past, says Bill Wheaton, Senior...
December 2025
December 11–19, 2025 Samba TV Brings Real-Time, Cross-Device TV Attribution To Europe COLOGNE -- Imagine if advertisers and broadcasters could know, with certainty, which TV shows viewers were watching, for how long and how attentive... Terranea Resort in Rancho Palos Verdes, California
December 13–23, 2025 VR Storytelling Is Adland’s Number One Topic: Starcom’s Donohue COLOGNE -- Publishers like The New York Times, USA Today, Washington Post, Sky News, Facebook and YouTube are now gaining traction for their... London
December 18–19, 2025 Four Reasons 4C’s Neuhauser Is Taking A $26m Investment COLOGNE -- Last year, 4C Insights of Chicago bought itself a leg up in the fusion of social and TV advertising, by acquiring TV monitoring outfit... Orlando
December 19–22, 2025 SMG Maps Upper Funnel As It Expands Its Addressable TV Capabilities, Scheppach explains Having rushed to the bottom of the funnel when the agency first executed addressable television ads, Publicis Groupe's Starcom MediaVest Group has... Hudson Valley