Currency

Playlists & Series

The Daunting Divide in Online Video Measurement: Google vs. Facebook/Nielsen

19 Nov 2025

Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms

19 Nov 2025

Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg

19 Nov 2025

Embracing GRP’s, Madison Ave has “Flipped the Switch” for Online Video Buying

19 Nov 2025

VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video

19 Nov 2025

Google: “Currency” of Online Video Advertising Will Shift to “Cost Per View” as YouTube Readies “TrueViews”

19 Nov 2025

Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards

19 Nov 2025

Nielsen’s Bradford: Old Media Metrics Are Bridge To New World

19 Nov 2025

Nielsen, Videology Panel Discusses Improving OCR

19 Nov 2025

Nielsen Cross-Platform Campaign Ratings Go Public UK

19 Nov 2025

Cross-Platform Usage Additive for Brands, Says Horizon’s Marson

19 Nov 2025

Nielsen’s Amit Seth: ‘OCR’ is Going Global

19 Nov 2025

comScore’s ‘Five-Screen’ Measurement Launching Late 2014

19 Nov 2025

Online GRP Standard In ‘A Year Or Two’: IAB’s Mane

19 Nov 2025

Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein

19 Nov 2025

Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

19 Nov 2025

Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC

19 Nov 2025

Ashley Swartz: Upfronts Alive and Well and Audience-Driven

19 Nov 2025

Video Ad KPIs Are Changing: Innovid’s Chalozin

19 Nov 2025

Tivo Research to Share TV Ratings for Free

19 Nov 2025