Currency

TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter
11 May 2026
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Brands Unhappy With Current State of Media Measurement: ISBA’s Smith
7 Jan 2025
Criteo’s Gleason: Privacy Sandbox Reimagines Open Web Currency
29 May 2024
Alternative Ad Currencies Will Shape Upfront Talks: Carat’s Jessie Schwartzfarb
8 Apr 2024
Samba TV’s Navin Aims To Upgrade Media Data’s Inclusivity
29 Jan 2024
TiVo Launching On TVs & Cars To Capture Audience Data
2 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
‘There’s Momentum Toward Alternative Currencies’: GroupM’s Bharad Ramesh
31 Oct 2023
Blurred Lines: iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together
25 Oct 2023
Ad Analyst Wieser Sees Digital Questions On The Corner Of Madison And Wall
24 Oct 2023
iSpot.tv Gives Our Advertisers More Flexibility with Media Plans: Paramount’s Travis Scoles
23 Oct 2023
Dentsu’s DELTA Attracts Advertisers To VideoAmp’s Currency
12 Oct 2023
Data, Data Everywhere: CIMM’s Watts Sees An Industry Transitioning Through Innovation
12 Oct 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
‘We’ve Arrived’: Comscore’s Hinnant Heralds The Multicurrency Transition
9 Aug 2023
Big Data, New Currencies & Clean Rooms: A Peek Inside OpenAP’s Future
4 Aug 2023
Buyer’s Market for TV Ads Comes With Shift to Streaming: Omnicom’s Kelly Metz
3 Aug 2023
Marketers Have More Choice in Media Currencies: WBD’s Andrea Zapata
20 Jul 2023
Beet Retreat Preview with TransUnion’s Julie Clark: Consumer Identifiers Underpin Ad Sales
13 Jul 2023
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