Currency

Playlists & Series

Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
17 Jan 2023
Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy
10 Jan 2023
Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel
20 Dec 2022
New Currencies Are Old News: Comscore’s Carol Hinnant
29 Nov 2022
Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes
8 Nov 2022
Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch
6 Nov 2022
Sports Programming Highlights Need for Better Ad Currency: Unruly’s Steven Sottile
2 Nov 2022
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
2 Aug 2022
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
25 Jul 2022
Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz
19 Jul 2022
Competition Will Make Us Stronger: Nielsen’s Atai
13 Jul 2022
TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian
11 Jul 2022
Teads’ Pintarelli Pays Attention To Making Attention Pay
7 Jul 2022
Ad Metrics Need Consistency to Reflect New Viewing Behaviors: GSD&M’s Dave Kersey
6 Jul 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022