Currency

Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes
23 Feb 2023
Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh
23 Feb 2023
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
Simulmedia’s Morgan On 2023 Macro Media Shifts
13 Feb 2023
Measurement, Climate and Privacy Are Key Themes for Brands: IAB’s Sheryl Goldstein
9 Feb 2023
Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies
7 Feb 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
1 Feb 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue
17 Jan 2023
Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy
10 Jan 2023
Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel
20 Dec 2022
New Currencies Are Old News: Comscore’s Carol Hinnant
29 Nov 2022
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
14 Nov 2022
Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes
8 Nov 2022
Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch
6 Nov 2022
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