Currency

Playlists & Series

Moat CEO Goodhart: Industry Stuck On Measuring Impressions
8 Jun 2016
Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg
1 Jun 2016
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
16 Dec 2015
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
9 Mar 2015
Mediaocean Pursues Convergence Tools in 2015
Mediaocean Pursues Convergence Tools in 2015
28 Jan 2015
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
22 Jan 2015
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
21 Oct 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein
21 Sep 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards
24 Apr 2013
In the latest deal underscoring Nielsen’s digital reach, online video platform Videology will integrate Nielsen’s Online Campaign Rating
16 Feb 2013
The Daunting Divide in Online Video Measurement: Google vs. Facebook/Nielsen
11 Feb 2013
Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms
19 Sep 2012
GRP’s to Be Main Currency for Online Video , Forrester’s Glantz
17 Sep 2012
Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg
12 May 2012
VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video
7 Mar 2012
Google: “Currency” of Online Video Advertising Will Shift to “Cost Per View” as YouTube Readies “TrueViews”
1 Oct 2010
New Currency in Online Video Advertising:  AdPerk Rewards Views
New Currency in Online Video Advertising: AdPerk Rewards Views
26 Jun 2007