Currency

Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
24 Feb 2017
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
Census-Level TV Data Begins To Go Global: Kantar’s Swadley
11 Dec 2016
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
Traditional TV Measurement Won’t Lead To ‘The New World’: Omnicom’s Steuer
1 Dec 2016
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
4 Oct 2016
As Media Currencies Change, Marketer Options Multiply: OMD’s Karo
18 Jul 2016
Native Ads Don’t Scale Well, Fox’s Marchese Says
5 Jul 2016
Moat CEO Goodhart: Industry Stuck On Measuring Impressions
8 Jun 2016
Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg
1 Jun 2016
Carat’s Doug Ray: Progress On Currency Brings Multichannel Confidence
19 May 2016
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
16 Dec 2015
Media Measurement Is Broken: GroupM’s Gotlieb
Media Measurement Is Broken: GroupM’s Gotlieb
25 Oct 2015
The Future of Addressable TV, as Seen by Weather’s Curt Hecht
The Future of Addressable TV, as Seen by Weather’s Curt Hecht
6 Sep 2015
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
9 Mar 2015
Full Video Ad Viewability, We Will Get There, Google’s Jane Hong
29 Jan 2015
Mediaocean Pursues Convergence Tools in 2015
Mediaocean Pursues Convergence Tools in 2015
28 Jan 2015
TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb
22 Jan 2015
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
21 Oct 2014
Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein
21 Sep 2014
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
Beet Commentary: Online Video GRPs a Risk for Long-Term Pricing, Ashley Swartz
31 Oct 2013
Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards
24 Apr 2013