Currency

#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
6 Jul 2021
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
22 Apr 2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
5 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Consumer Experience: Key is to Converged Video’s Future, Forrester’s O’Connell
14 Feb 2021
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
10 Dec 2020
Nielsen’s New Roadmap For Unifying Media Measurement Explained
9 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
10 Nov 2020
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4
5 May 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
EDO’s Scott Grunther: Don’t Ignore Insights at the Middle of the Funnel
23 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Omnicom’s Steuer: The Industry Needs Standardization of Measurement
2 Mar 2020
Linear TV Is Going Addressable & National: Comscore’s Hinnant
13 Feb 2020
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