Currency

Playlists & Series

GroupM Wants To Add ‘Cost Per Human’ To Lexicon, Mediacom’s Cowdell

19 Nov 2025

Moat CEO Goodhart: Industry Stuck On Measuring Impressions

19 Nov 2025

Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right

19 Nov 2025

Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray

19 Nov 2025

Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast

19 Nov 2025

On Addressable TV Execs’ Wishlist: Standards And Scale

19 Nov 2025

Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin

19 Nov 2025

FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video

19 Nov 2025

Digital Decisioning Will Help Unify Digital And TV Currency: Herve Brunet of FreeWheel

19 Nov 2025

Fox’s Marchese On TV Future: Upfront Will Endure As ‘Dumb’ CPM Evolves

19 Nov 2025

A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener

19 Nov 2025

Standards Needed To Align TV, Video Currencies: Operative’s Brown

19 Nov 2025

In Expanding CFlight Portfolio-Wide, NBCU Systems Set To Progress: EVP Vazirani

19 Nov 2025

Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray

19 Nov 2025

Do The Math: GroupM’s Castree Wants Measurement Agreements

19 Nov 2025

Under LiveRamp, Data + Math Eyes International Expansion: Hoctor

19 Nov 2025

Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa

19 Nov 2025

Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller

19 Nov 2025

The Quest For Common Measurement: Amobee’s Schleider

19 Nov 2025

‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham

19 Nov 2025

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