Currency

Playlists & Series

Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared
23 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
10 May 2023
Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey
5 Apr 2023
Newer Ways of Measuring TV Audiences Showcase Data: Dentsu’s Celeste Castle
4 Apr 2023
Fox’s Darren Sherriff on What Needs to Happen for National Addressable Ads on TV
29 Mar 2023
Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush
22 Mar 2023
Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
20 Mar 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
13 Mar 2023
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
6 Mar 2023
Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone
6 Mar 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes
23 Feb 2023
Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh
23 Feb 2023
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
16 Feb 2023
Measurement, Climate and Privacy Are Key Themes for Brands: IAB’s Sheryl Goldstein
9 Feb 2023
Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies
7 Feb 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023