Currency

Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023
How Multi-Currency Happens: Comscore’s Gotch On Up-Skilling & Embracing Local Change
6 Jul 2023
Italy Leans In To Cross-Screen TV Measurement
8 Jun 2023
Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller
25 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
No Turning Back: For Zapata, The Era Of Single-Currency Is Over
10 May 2023
Data Help to Drive Creativity, Not Stifle It: Spark Foundry’s Lisa Giacosa
18 Apr 2023
Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey
5 Apr 2023
Newer Ways of Measuring TV Audiences Showcase Data: Dentsu’s Celeste Castle
4 Apr 2023
Havas Launching Attention Metric In Time For Upfronts
27 Mar 2023
Alt Currencies Will Have Bigger Role in Upfront Sales: Paramount’s Colleen Fahey Rush
22 Mar 2023
Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV
21 Mar 2023
Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore
20 Mar 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
13 Mar 2023
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
6 Mar 2023
Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone
6 Mar 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
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