Currency

Playlists & Series

Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
30 Oct 2019
Do The Math: GroupM’s Castree Wants Measurement Agreements
13 Aug 2019
Fox’s Levine Joins 605, Sees A ‘Multi-Currency’ Future
28 Apr 2019
Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray
11 Jan 2019
Standards Needed To Align TV, Video Currencies: Operative’s Brown
17 Dec 2018
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
9 Dec 2018
A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener
19 Sep 2018
Kimberly-Clark Wants To Clean Up Media with Blockchain
27 Jun 2018
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
11 Apr 2018
Digital Decisioning Will Help Unify Digital And TV Currency: Herve Brunet of FreeWheel
21 Dec 2017
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
23 Jul 2017
Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin
Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin
22 Jun 2017
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
15 Jun 2017
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results
23 May 2017
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
10 Apr 2017
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown
24 Feb 2017
Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency
Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency
13 Dec 2016
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
Time-Based Digital Ad Currency Dependent Upon Quality Content: Carat’s Ray
4 Oct 2016
As Media Currencies Change, Marketer Options Multiply: OMD’s Karo
18 Jul 2016
Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right
7 Jul 2016