Currency

TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
18 Jan 2022
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
18 Jan 2022
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
13 Jan 2022
TV Ad Metrics Have More Room to Branch Out: Horizon Media’s Alex Stone
12 Jan 2022
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
10 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
Cross-Media Currency Is Within Reach: Havas’s Diana Bernstein
3 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
13 Oct 2021
Data Applications Aren’t Limited to Cross-Screen Currency: LiveRamp’s Christine Grammier
12 Aug 2021
Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing
9 Jul 2021
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.