Currency

Playlists & Series

Criteo’s Gleason: Privacy Sandbox Reimagines Open Web Currency

19 Nov 2025

Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts

19 Nov 2025

Brands Unhappy With Current State of Media Measurement: ISBA’s Smith

19 Nov 2025

Paramount’s Belmont Wants to See TV Measurement, Transparency

19 Nov 2025

Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz

19 Nov 2025

Dentsu’s DELTA Attracts Advertisers To VideoAmp’s Currency

12 Oct 2023

No Turning Back: For Zapata, The Era Of Single-Currency Is Over

10 May 2023

Havas Launching Attention Metric In Time For Upfronts

27 Mar 2023

Embrace TV’s Multi-Currency Future: Ampersand’s Pangis

17 Feb 2022

Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles

25 Jan 2022

Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones

24 Jan 2022

SMI Releases Pricing Intelligence Tools for Unified View of CPMs

10 Jun 2021

Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes

22 Apr 2021

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

21 Oct 2020

‘TV Will Never Be the Same’: Comscore’s Carol Hinnant

20 Oct 2020

Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing

1 May 2019

Premium Is In Ad Purgatory: New Comscore President Hofstetter

11 Nov 2018

NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen

11 Apr 2018

UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV

15 Jun 2017

Carat’s Doug Ray: Progress On Currency Brings Multichannel Confidence

19 May 2016

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