Currency

MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020
Break The Silos: Horizon’s McElhinney On The Evolving Agency World
25 Nov 2019
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
30 Oct 2019
Do The Math: GroupM’s Castree Wants Measurement Agreements
13 Aug 2019
Fox’s Levine Joins 605, Sees A ‘Multi-Currency’ Future
28 Apr 2019
Reach, Frequency And Duration Across Media ‘Fundamental’ To Business Decisions: Nielsen’s Hogue
14 Mar 2019
Giant Spoon Is NBCUniversal’s Invite To The Direct-To-Consumer Table
18 Dec 2018
Standards Needed To Align TV, Video Currencies: Operative’s Brown
17 Dec 2018
CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino
10 Dec 2018
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
9 Dec 2018
A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener
19 Sep 2018
Fox’s Marchese On TV Future: Upfront Will Endure As ‘Dumb’ CPM Evolves
8 Jul 2018
FreeWheel Extends OTT Measurement with Nielsen
19 Jun 2018
NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen
11 Apr 2018
Digital Decisioning Will Help Unify Digital And TV Currency: Herve Brunet of FreeWheel
21 Dec 2017
GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency
GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency
8 Sep 2017
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
23 Jul 2017
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
10 Apr 2017
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
Frustrated Advertisers Seek “Canadian” Approach To Delayed Total Measurement: Omnicom’s Steuer
1 Mar 2017