Currency

VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
26 Jan 2022
Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
18 Jan 2022
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
13 Jan 2022
TV Ad Metrics Have More Room to Branch Out: Horizon Media’s Alex Stone
12 Jan 2022
What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
10 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
Cross-Media Currency Is Within Reach: Havas’s Diana Bernstein
3 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
‘TV Will Never Be the Same’: Comscore’s Carol Hinnant
20 Oct 2020
Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4
5 May 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020