Currency

Playlists & Series

TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
26 Jan 2022
Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
18 Jan 2022
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
13 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
28 Apr 2021
A Big Legacy Player Transformed: Bill Wise on the New Mediaocean
22 Feb 2021
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
10 Dec 2020
TV Needs an Impression-Based Currency for Pay-Per-Performance: Sinclair’s Rob Weisbord
1 Dec 2020
Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4
5 May 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020