Addressable TV

Playlists & Series

Publishers Look to Advanced Video Targeting to Add Value to Inventory

19 Nov 2025

Videology Touts Addressable Advertising Breakthrough for Mobile Video

19 Nov 2025

Gannett, Innovid, Jun Group Execs on Leveraging Creative for Around Digital Video

19 Nov 2025

MediaVest’s Bokor: Interactivity Taking Off With Two Screens & Targeting

19 Nov 2025

Multiscreen Measurement of Video To Bring Re-aggregation of Fragmented Audiences, MediaVest’s Bokor

19 Nov 2025

“Big Data” Key to Videology’s Move Into Television

19 Nov 2025

Intel-Comcast TV Everywhere Deal Tops CES Show, GroupM’s Michael Bologna

19 Nov 2025

Beet Commentary: The Challenges and Rewards Of Advanced TV Advertising

19 Nov 2025

Programmers Set to Compete Directly in OTT, Accedo’s Adams

19 Nov 2025

Food Giant ConAgra Eyes Addressable Advertising via Smart TV’s

19 Nov 2025

Rovi Insights Delve Into The Next Stage Of TV Everywhere

19 Nov 2025

Mobile Phone-TV Convergence at CES Brings Web to Sets

19 Nov 2025

Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013

19 Nov 2025

Videology Targets Advertising with Behavioral Data on 80 Percent of Online World

19 Nov 2025

Kantar Expects Growth in Addressable Ads, Measurement in 2013

19 Nov 2025

Zeebox CTO Anthony Rose: We’re Building a “Google Search Engine Equivalent, but for Live TV”

19 Nov 2025

Comcast’s thePlatform Unit Sees Growth in TV Everywhere, Live Programming

19 Nov 2025

Collider Media: Making Ad Inventory More Valuable With Third-Party Data

19 Nov 2025

Commentary: Collaboration, Partnerships Vital for Smart TV Ad Biz, Analyst Swartz

19 Nov 2025

Vidillion CEO: The Landscape Of TV Viewing and Advertising Is Changing

19 Nov 2025