Addressable TV

CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
29 Oct 2024
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
28 Oct 2024
TransUnion’s Danaher: More Actionable Data For TV Buyers Than They Realize
20 Oct 2024
Philo Grows on Expanding Content, High-Signal Advertising: Aulden Kaye Yi
7 Oct 2024
Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha
15 Sep 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Marriott’s Donovan Sees Personalization, Entertainment Driving Marriott Media Network
21 Aug 2024
Cord Cutting Has Permanently Changed Political Advertising: Push’s Eric Frenchman
20 Aug 2024
Identity Resolution Forms Cornerstone of Privacy-Safe Addressability, Measurement
18 Aug 2024
Cadent’s Aperture Platform Threads Together Linear and Digital for Marketers
13 Aug 2024
T-Mobile Targets Retail Media, DOOH With Customer Touchpoints
8 Aug 2024
Polling Data & ACR Drive Election CTV Ads, But Linear Holds Up: Direct Persuasion CEO
5 Aug 2024
Addressable TV Ads Give Political Campaigns Granular Targeting
1 Aug 2024
TransUnion’s Davies: Cloud is Enabling New Addressable TV Opportunities
1 Aug 2024
CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite
30 Jul 2024
Mondelēz Sees AI Driving Dynamic, Personalized CTV Ads
29 Jul 2024
Magnite’s Diamond Looks Ahead To Beet Retreat Berkshires
17 Jul 2024
Disney Embraces Automation and Interoperability in Ad Sales
16 Jul 2024
CTV and Retail Media – A Match Made in Advertising Heaven?: TripleLift’s Annie Vines
11 Jul 2024
Connected TV Brings Digital Capability to Linear TV, Accelerating Growth for Unilever
10 Jul 2024