Addressable TV

Playlists & Series

Mobile Data Enable Audience Targeting on CTV: MediaCom’s Jeff Liang
20 May 2021
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
19 May 2021
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
18 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
17 May 2021
TV Ad Volumes Are Exploding: Comcast’s Nunn
17 May 2021
Finding Success While Feeling “Alone,” My Conversation with Pooja Midha
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
Data Tell Story of Changing Viewership Habits: PMX’s AJ Kintner
13 May 2021
TransUnion is Powering OpenAP’s ID Solution
10 May 2021
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
6 May 2021
Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
5 May 2021
nicolle pangis interview
From TV Sales House to Powerhouse in Advanced TV, My Chat with Nicolle Pangis, CEO of Ampersand
3 May 2021
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
21 Apr 2021
Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
19 Apr 2021
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
19 Apr 2021
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
15 Apr 2021
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
14 Apr 2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
12 Apr 2021
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
8 Apr 2021