Addressable TV

Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel
3 Feb 2025
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
20 Jan 2025
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
20 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna
22 Dec 2024
Sneakers & Sports: PMX Lift’s Serina Spencer Heads Into 2025 With CES, Audiences In Mind
18 Dec 2024
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Sky Media Enters 2025 With Sport, Smarts & Science
17 Dec 2024
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024
Streaming Advertising Has a ‘Consistency Challenge’ for Audience Targeting: OpenAP’s Levy
24 Nov 2024
GM’s Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads
13 Nov 2024
Streaming Has Unleashed Powerful Audience Engagement for Brands: Dentsu’s Brad Stockton
4 Nov 2024
Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
4 Nov 2024
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
29 Oct 2024