Addressable TV

Playlists & Series

Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
NBCUniversal’s James Kreckler on Redefining Live-Event Ads With Content, Tech and Peacock’s Pods
28 Apr 2025
Telly TV Sees Dual-Screen Future for TV Advertising: Seho Lee
21 Apr 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
Connected TV Evolves, Unlocking New Opportunities for Advertisers: Unilever’s Aaron Sobol
27 Feb 2025
Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel
3 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
27 Jan 2025
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
20 Jan 2025
ITV Revs Up Ad Innovation Engine With Retail Media and Lead-Gen Ads: Jayesh Rajdev
13 Jan 2025
Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna
22 Dec 2024
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Sky Media Enters 2025 With Sport, Smarts & Science
17 Dec 2024
Addressable Advertising Needs Reliable Data to Deliver Results: Blockgraph’s Jason Manningham
16 Dec 2024
Addressability Relies on Data Insights That Ensure Proper Targeting: Spark Foundry’s Lisa Giacosa
11 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
CES Brings Marketers New Opportunities – And New Challenges: Epsilon’s Doran
5 Dec 2024
First-Party Data Are Driving Next Stage of Addressability: PMG’s Sam Bloom
5 Dec 2024
Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha
3 Dec 2024
Addressable Advertising Adoption Accelerates in Upfront Buys: Comcast’s Allen
3 Dec 2024