Addressable TV

Playlists & Series

Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers

19 Nov 2025

Madison Avenue is Approaching the Tipping Point for Programmatic Buying, Adobe’s Mellor

19 Nov 2025

Videology Targets Addressable TV Market

19 Nov 2025

VivaKi’s Trading Desk Generating Higher CPM’s for Publishers

19 Nov 2025

TV Ad Buying to Become More “Digital,” Forrester’s Glantz

19 Nov 2025

Targeted Video Ads on Track to Grow Widely in Next Year, VivaKi’s Mike Zeman

19 Nov 2025

Zeebox Launches in the United States, Here’s Why it Matters to Advertisers

19 Nov 2025

mDialog Announces Addressable Video Ad Plaform for Connected Devices

19 Nov 2025

Discovery’s Hollinger: Keen on On-Demand & TV Everywhere; Cautious of Netflix & Streaming Services

19 Nov 2025

Pac-12 Network Building Personalized Online Video Program Guides, Ooyala Says

19 Nov 2025

Eyeview Personalized Video Ads Drive Brand Lift, Purchase Intent

19 Nov 2025

Maximizing Ads on Premium Video: Must be Dynamically Served, Adobe’s Helfand

19 Nov 2025

Simulmedia Building “Web-like” Advertising Delivery Solution for TV

19 Nov 2025

VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds

19 Nov 2025

HTML5 to Drive More Measurable Cross-Platform Ad Buys, mDialog Says

19 Nov 2025

Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics

19 Nov 2025

The “Addressable” Electorate: Microsoft Xbox LIVE and 2012 Presidential Election

19 Nov 2025

The “Holy Grail” of Addressable TV Will Emerge with Consumer Data, MEC’s Jen Soch

19 Nov 2025

“TV Everywhere” Early Adopters Like Short News Content, but Challenges Remain for the New Platform, Time Warner Says

19 Nov 2025

Big Marketers Flocking to Digital Video in 2012, Forrester’s David Cooperstein

19 Nov 2025

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