Addressable TV

TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes
10 Jul 2024
TelevisaUnivision Takes Off, Partnering United’s Kinective For Commerce, Travel Ads
8 Jul 2024
‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard Nunn
1 Jul 2024
Advertisers Should Demand Premium CTV for Best Results: WBD’s Porter
27 Jun 2024
Travel Media Networks Extend Retail Ad Opportunities: Publicis’ Cruz
19 Jun 2024
CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis Scoles
13 Jun 2024
IAB’s Gabilan Sees Symbiotic Future For Connected TV and Podcasting
10 Jun 2024
TransUnion’s Vision for Interoperability: The Future of Identity in Advertising
14 May 2024
T-Mobile’s JP Colaco on Delivering Omnichannel Addressability at Scale
2 May 2024
Sports Programming Delivers Engaged Streaming Audiences: Fubo’s Dina Roman
1 May 2024
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
23 Apr 2024
Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter Blacker
17 Apr 2024
Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel
17 Apr 2024
Telly’s Second Screen Is Smarter, But Not Intrusive: Lightshed’s Greenfield
26 Mar 2024
The TV Tipping Point: Trade Desk’s Doherty on Programmatic’s Breakthrough Year
21 Mar 2024
NBCUniversal Announces AI Audience Segments, New Ad Offerings
20 Mar 2024
Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike Fisher
20 Mar 2024
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences
18 Mar 2024
Identity Graphs Can Fill The Hole In Marketers’ ‘Sweet Tooth’: TransUnion’s Kowalick
3 Mar 2024
Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s Evans
20 Feb 2024