Addressable TV

Playlists & Series

TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes
10 Jul 2024
TelevisaUnivision Takes Off, Partnering United’s Kinective For Commerce, Travel Ads
8 Jul 2024
‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard Nunn
1 Jul 2024
Peacock Ready For Paris: NBCU’s Noval On A Step-Change In Olympics Coverage
25 Jun 2024
CTV’s Ad Tools Deliver Performance, Personalized Audiences: Paramount’s Travis Scoles
13 Jun 2024
IAB’s Gabilan Sees Symbiotic Future For Connected TV and Podcasting
10 Jun 2024
Programmatic Propels Streaming TV to New Heights, Says Yahoo’s Beau Ordemann
22 May 2024
T-Mobile’s JP Colaco on Delivering Omnichannel Addressability at Scale
2 May 2024
Sports Programming Delivers Engaged Streaming Audiences: Fubo’s Dina Roman
1 May 2024
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
23 Apr 2024
Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel
17 Apr 2024
Telly’s Second Screen Is Smarter, But Not Intrusive: Lightshed’s Greenfield
26 Mar 2024
The TV Tipping Point: Trade Desk’s Doherty on Programmatic’s Breakthrough Year
21 Mar 2024
Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike Fisher
20 Mar 2024
Identity Graphs Can Fill The Hole In Marketers’ ‘Sweet Tooth’: TransUnion’s Kowalick
3 Mar 2024
Samsung Ads’ Richardson Says CTV Ads Offer Performance & Popularity
12 Feb 2024
Advanced Advertising Is Big Step Toward Media Convergence: WBD’s Noah Levine
8 Feb 2024
Data Signals Help to Refine Cross-Platform Ad Targeting: Spark Foundry’s Lisa Giacosa
22 Jan 2024
GroupM Assembles Industry To Innovate New TV Ad Formats
16 Jan 2024
CTV Must Find Right Balance in Data-Sharing with Marketers: Kinesso’s Jean Fitzpatrick
16 Jan 2024