Addressable TV

‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media
22 Aug 2023
People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin
16 Aug 2023
‘Addressable Relationships’ Combine Commerce & CRM: Digitas’s Amy Lanzi
15 Aug 2023
TV-Quality Ad Breaks Are Key Priority for Streaming: Paramount’s Leo O’Connor
14 Aug 2023
‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising
10 Aug 2023
Beachfront Names Frans Vermeulen as Strategic Adviser Amid Streaming Growth
8 Aug 2023
Comcast’s Pooja Midha On Ad Innovation at Effectv
8 Aug 2023
Shaking Up the TV Ad Industry: A Call for Transparency & Control in Identity Resolution
7 Aug 2023
Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition
4 Aug 2023
Buyer’s Market for TV Ads Comes With Shift to Streaming: Omnicom’s Kelly Metz
3 Aug 2023
Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown
2 Aug 2023
CTV’s Future, According To Innovid’s Helmreich: All Digital, More Engaging & Measurement-Centric
2 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
25 Jul 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
Addressable Advertising: The Superpower Transforming Media Buying
20 Jul 2023
LG Ads Marlow: The TV OS is the New TV Homepage
7 Jul 2023
CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow
3 Jul 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
Spectrum Reach’s Klippel Heads To Cannes With Xumo Set To Zoom
12 Jun 2023