Addressable TV

Playlists & Series

Adobe: Ad Insertion Drives TV Everywhere

19 Nov 2025

Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

19 Nov 2025

Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’

19 Nov 2025

Adobe: TV Everywhere Homes Doubled in 2013

19 Nov 2025

Tuning Data Brings ‘True Commercial Ratings’ To Digital Ads

19 Nov 2025

Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

19 Nov 2025

Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

19 Nov 2025

Adobe Expands ‘Primetime’ Platform to Shaw, Bell in Canada

19 Nov 2025

AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

19 Nov 2025

Videology CEO: 2014 Is The Year Of Addressable TV Ads

19 Nov 2025

‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman

19 Nov 2025

Shazam Lets Advertisers Follow Consumers, CEO Riley

19 Nov 2025

The Search For Standards For Addressable Ads

19 Nov 2025

Collective and Zenith Launch TV Analytics Tool

19 Nov 2025

ZenithOptimedia Trying To Overcome Addressability Fragmentation

19 Nov 2025

TV Ad Targeter Simulmedia Aims to Connect Data to Business Outcomes

19 Nov 2025

Maxus CEO: Addressability to Extend Across All Media

19 Nov 2025

Ad Delivery Is Everything: Mediaocean’s Palmer

19 Nov 2025

Simulmedia’s Morgan: Data Will Unbundle Marketing

19 Nov 2025

IPG’s Magna Global is Building “Private Marketplaces” for TV Programmatic

19 Nov 2025

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