Addressable TV

Playlists & Series

Comcast’s Pooja Midha On Ad Innovation at Effectv
8 Aug 2023
Shaking Up the TV Ad Industry: A Call for Transparency & Control in Identity Resolution
7 Aug 2023
Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition
4 Aug 2023
Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown
2 Aug 2023
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
1 Aug 2023
Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis
25 Jul 2023
Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen
24 Jul 2023
Addressable Advertising: The Superpower Transforming Media Buying
20 Jul 2023
LG Ads Marlow: The TV OS is the New TV Homepage
7 Jul 2023
CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow
3 Jul 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
AI Can Activate CTV: Teads’ Pintarelli
27 Jun 2023
Democratizing TV Advertising With AI: David Kline On Spectrum Reach’s Game Changer
14 Jun 2023
Spectrum Reach’s Klippel Heads To Cannes With Xumo Set To Zoom
12 Jun 2023
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
9 Jun 2023
Culture, Creativity & Connection: Univision’s Speciale On Cannes & The Hispanic Graph
30 May 2023
Programmatic Deals Are Bigger Part of This Year’s Upfront: Horizon’s Samantha Rose
24 May 2023
Capabilities Join Content In TV’s Upfront Ad Season
22 May 2023
Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals
19 May 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023