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Client Strategy

Retail Media Wants Your Budget, But It Needs to Earn It: Bayer’s Ryan Verklin
29 Apr 2026
Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors
27 Apr 2026
Why Legacy Workflows are Holding Brands Back From AI Transformation
21 Apr 2026
Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego
19 Apr 2026
Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers
24 Mar 2026
Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’
3 Mar 2026
Retail Media’s Easy Money Is Gone – Now Comes the Hard Part
22 Feb 2026
Omnicom Media’s Joanna O’Connell: Brands Must Access ‘Emotional Availability,’ Not Just Eyeballs
20 Jan 2026
Speed Is the New Strategy: TikTok on Brands and the Pace of Culture
18 Jan 2026
Agentic AI Is Rewriting Business Models for Ad Agencies: S4 Capital’s Sir Martin Sorrell
16 Jan 2026
WPP Media’s Luis Martinez: Retail Media Reaches ‘Tipping Point’ Beyond Transactions to Brand Building
12 Jan 2026
Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly
29 Dec 2025
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
Beyond the ‘Search Apocalypse,’ Master the Full LLM Environment
11 Nov 2025
P&G’s Marc Pritchard: ‘Timeless Lessons’ and Cultural Relevance Define Enduring Brands
29 Oct 2025
Beyond Performance Metrics, Initiative’s DeRiso Champions Fame and Flow
29 Oct 2025
UM’s Volpe: Marketers Risk Chasing Sales at the Expense of Persuasion
28 Oct 2025
Empathy, Transparency and Timing Build Better Advertising Outcomes: Digitas’ Kelley Rapport
28 Oct 2025
Givsly’s Hickey: Kindness Is the Strategy, Sales Are the KPI
1 Oct 2025
Lou Paskalis: Data Budgets will Grow Faster Than Ad Spending as Recession Fears Loom
28 Aug 2025