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Client Strategy

Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s Baker
10 Mar 2025
Airlines’ Media Networks Could Rival Retail’s Data Power, Zenith’s Hotchkiss Says
9 Mar 2025
Media Buying Is Major Opportunity for Ad Agencies Amid Market Shifts: Madison and Wall’s Brian Wieser
2 Feb 2025
Brands Rethink Tech Investments Amid AI’s Growth: Havas’ Sarah Ivey
28 Jan 2025
Brands Should Keep Trying to Advance Diversity, Equity & Inclusion: Omnicom’s Emily Graham
22 Jan 2025
Commerce Media Is Pivoting to TV-Like Brand Advertising: OMD’s George Manas
21 Jan 2025
Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson
21 Jan 2025
CES Will Help to Advance Role of AI for Brands: Digitas CEO Amy Lanzi
1 Jan 2025
Albertsons’ Argyilan Wants More Businesses to Support Leaders’ Mid-Career Family Ambitions
15 Dec 2024
Women in Marketing Thrive With Clear Targets for Success: E.L.F. Beauty’s Aja Johnson
9 Dec 2024
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
14 Oct 2024
Microsoft Advertising’s MacGregor on Audience Scale & Leadership Lessons
9 Sep 2024
The Plight of Evan Gershkovich: The Wall Street Journal’s Almar Latour Urges Advertiser Support for Press Freedom
24 Jun 2024
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
15 May 2024
Omnichannel Commerce, AI Are Disrupting Advertising: Omnicom’s Joanna O’Connell
6 May 2024
‘Don’t Confuse First-Party Data With Identity’: Publicis Media’s Shelby Saville
2 May 2024
POSSIBLE Promises CMOs A Framework For The Future
3 Apr 2024
AI, Retail, Culture & Diversity Up For Discussion At POSSIBLE 2024: Christian Muche
2 Apr 2024
Retail Media’s Evolution Sparks New Excitement For UM’s Owen
1 Apr 2024
Ford’s Futurism: Steering Consumers Through An Era of Mistrust & AI Apprehension
11 Feb 2024