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Client Strategy

Brand-Building Has Key Role Amid Retail Media Growth: Publicis’s Margaux Logan
1 Feb 2024
Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas
17 Jan 2024
Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti
11 Jan 2024
‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon
4 Jan 2024
New GroupM NA CEO Gerhart Urges Brands To Think Beyond Short-Term Performance
1 Nov 2023
Retail Media Should Be Part Of Holistic Brand Strategy: Digitas’ Lanzi
26 Oct 2023
Sustainability Goals Reshape Ad Agencies for the Better: 4As’ Marla Kaplowitz, IPG’s Jemma Gould, Dentsu’s Deva Bronson & Mindshare’s Ollie Joyce
24 Aug 2023
Media Agencies Are Moving Up the Value Chain with Brands: Havas Media’s Mike Bregman
14 Aug 2023
Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson
11 Aug 2023
Brand Purpose Underpins Best Ad Strategies: OMD’s Luke Lambert
10 Aug 2023
Sustainability Is Now Key Part of Media Responsibility: GARM’s Rob Rakowitz
10 Aug 2023
Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal
7 Aug 2023
Sustainability Efforts Reflect Company Values: IPG’s Jemma Gould
2 Aug 2023
Cutting Greenhouse Gasses Is Group Effort: Mindshare’s Ollie Joyce
31 Jul 2023
‘Actionable Sustainability’: Scope3, Oracle, Adlook, IPG Execs Debate Moving The Needle On Climate Change
26 Jul 2023
Effective Leaders See Diverse Qualities of Teams: Spark Foundry’s Sarah Kramer
24 Jul 2023
‘Get Up Early’ to Get Ahead in Leadership: Ulta Beauty’s Michelle Crossan-Matos
24 Jul 2023
Empathy And Transparency: The Twin Pillars Of Leadership In A Transforming Industry
17 Jul 2023
“Breast Cancer Has Made Me a Better Leader,” Cara Lewis
10 Jul 2023
Sustainability Is Possible With Ad Industry’s Ingenuity: Ad Net Zero’s John Osborn
29 Jun 2023