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Client Strategy

WPP Media’s Lauren Lavin: Retail Media Networks Face Consolidation as ‘Grading Your Own Homework’ Era Ends
25 Aug 2025
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
TelevisaUnivision’s Tim Natividad on Elevating Hispanic Media: ‘We Represent a 360-Degree Solution for Brands’
20 Aug 2025
Marketers Are ‘Being Chased by the Bear’ of AI as Tech Transforms Advertising: PMG’s Sam Bloom
19 Aug 2025
Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and Collaboration
19 Aug 2025
Retail Media Revolution: How Albertsons, Google and Spark Foundry are Changing Brand-Agency Collaboration
12 Aug 2025
Genentech, The Trade Desk and CMI Media Leaders Share Insights on Transforming Healthcare Advertising
11 Aug 2025
Genentech’s Erica Taylor on How Precision TV in Pharma Delivers Smarter Engagement
10 Aug 2025
Quigley-Simpson’s Carl Fremont: We’re Rewriting the Rules of Effective Marketing
29 Jul 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
Unilever’s Aaron Sobol: You Need ‘Exponentially More’ Creative Assets to Succeed Today
8 Jul 2025
AI Needs an Anchor: Publicis’ Serrano on Connected Identity
29 Jun 2025
OtterBox Reinvents Brand Story with ‘Made for Yes’ Campaign, New Consumer Focus: Otter’s Samantha Quagliano
24 Jun 2025
No More Silos: PMG’s Sam Bloom on How Its Alli Marketplace is Rewiring Brand Strategy
20 Jun 2025
Sir Martin Sorrell: AI, Geopolitics and Efficiency are Reshaping Advertising’s Future
16 Jun 2025
Digitas’ John Kahn on the Future of Trust, Tech and Retail Media: ‘It Starts with Brand Truth’
15 Jun 2025
Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
9 Jun 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
12 Mar 2025
Simplication and Integration Are Key Retail Media Themes for 2025: Kinesso’s Amie Owen
11 Mar 2025