Client Strategy

The Year of Simplicity: IPG’s Owen Seeks Measurement Solution to Retail Media’s Proliferation
18 Jun 2025
Cannes Lions Draws 60 Global CEOs, Record Attendance
15 Jun 2025
Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
9 Jun 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
9 Apr 2025
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
6 Apr 2025
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
6 Apr 2025
Smarter Contextual Targeting is Driving CTV Ad Innovation: Initiative’s Carl Strum
2 Apr 2025
How Marketers Can Balance Brand Building and Commerce: Mindshare’s Ritu Trivedi
30 Mar 2025
“POSSIBLE” Brings Together Marketing, Technology, and Culture for Business Opportunities
17 Feb 2025
The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon
5 Feb 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Albertsons’ Argyilan Wants More Businesses to Support Leaders’ Mid-Career Family Ambitions
15 Dec 2024
Personalization, AI Excite Quigley-Simpson CEO Fremont – If Used Wisely
21 Nov 2024
The Great Retail Media Shakeout: Dentsu’s Monahan on the Evolution of Brand-Retailer Deals
14 Oct 2024
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Retail Media’s Growing Complexity Tests Marketers: Magnite’s Mike Evans
12 Aug 2024
Retail Media Takes Center Stage at Cannes Lions: GroupM’s Bukowski
7 Aug 2024
AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness
23 May 2024
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