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Creative Optimization

Ads Should Tell Stories, Not Interrupt Them: TikTok’s Keiko Mori
7 Apr 2026
Gen AI Ads: Consumers More Bearish Than Ad Execs, and the Gap Is Widening
3 Mar 2026
How to Succeed in Game Ads: ‘Respect the Game World’
1 Feb 2026
Innovid’s Christopher Murphy: Creative and Media Are Still Too Siloed
25 Jan 2026
Speed Is the New Strategy: TikTok on Brands and the Pace of Culture
18 Jan 2026
Why Boring Brands Fail in the $8.6 Billion Gaming Ad Market
14 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern
4 Jan 2026
Adobe’s Denise Colella Makes the Case for AI as ‘Enhancer, not Replacement’ for Human Creativity
3 Dec 2025
Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad
3 Dec 2025
TiVo’s Craig Chinn: AI will Create Custom Audience Segments ‘On-the-Fly’
23 Nov 2025
Creative Quality, Data Collaboration and AI Agents Will Define Publishers’ Next Phase: Adobe’s Sam Garfield
18 Nov 2025
Kerv Interactive’s Jay Wolff: AI-Powered Creative Signals Turn ‘Primetime’ Into ‘You Time’
16 Nov 2025
Innovid CEO Zvika Netter Unveils ‘Orchestrator’ AI Platform to Help Marketers Navigate Disruption
11 Nov 2025
AI Is Transforming Video, Targeting and Brand Safety: Teads’ Neala Brown
26 Oct 2025
AI Is the ‘Superpower’ for the Next Generation of Marketers: Microsoft’s Rukmini Iyer and Choreograph’s Alex Steer
26 Aug 2025
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
‘Creative Commerce’ Succeeds by Merging Culture, Data and Shopping: Experts from The Trade Desk, WPP, PayPal
24 Aug 2025
AI, Agencies and the End of Advertising’s Past, According to Rob Norman
11 Aug 2025
Infillion’s Rossi: Automation Risks Neutralizing Brands in a Sea of Sameness
4 Aug 2025