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Creative Optimization

Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
10 Jan 2022
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey
21 Dec 2021
Elevated Video: CTV Views From TripleLift, Havas, Dentsu, Tastemade, Team Whistle, MediaScience, Amagi, GroupM
29 Sep 2021
Havas’ Sedlarcik Goes Long On Short-Form Ads
14 Sep 2021
Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design
2 Aug 2021
#BeetCast: Laura Desmond on the DoubleVerify IPO & What’s Next in AdTech and Ad Agencies
2 Aug 2021
‘There’s a New Paradigm for Brand Integrations on TV’: MediaScience’s Duane Varan
19 Jul 2021
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
19 Jul 2021
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
14 Jul 2021
Mediaocean to Buy Flashtalking for $500 Million as it Preps IPO, WSJ
13 Jul 2021
How To Inject Creative Into Programmatic: Xaxis’ Lin
12 Jul 2021
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
29 Jun 2021
Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian
29 Jun 2021
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
24 Jun 2021
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
21 Jun 2021
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
16 Jun 2021
On the #BeetCast: Dentsu Media’s Doug Rozen on the Imperative around “Meaningful Media”
14 Jun 2021
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
17 May 2021
Adstream Acquisition Helps to Serve Advertisers Worldwide: Extreme Reach’s Tim Conley
27 Apr 2021