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Creative Optimization

Data Help to Drive Creativity, Not Stifle It: Spark Foundry’s Lisa Giacosa
18 Apr 2023
CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey
23 Mar 2023
Through M&A, MNTN Scales Into ‘Creative As A Subscription’
8 Mar 2023
Consumer Insights Come From Data and Content: Spark Foundry’s Lisa Giacosa
23 Feb 2023
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
20 Feb 2023
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
20 Feb 2023
Beyond The 30: Roku Leans In To New Formats, Original Content
7 Feb 2023
Kargo Acquires Video Ad Server VideoByte
5 Feb 2023
Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
27 Dec 2022
Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023
14 Dec 2022
Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage
13 Dec 2022
How Attention Peaks Are Activated: Finecast’s Lewis
15 Nov 2022
How Native Ad Tech Works On TV: TripleLift’s Winkler
8 Nov 2022
Innovid’s Hogue Aims To Harness TV’s New Ad Skills
3 Nov 2022
Creative Is The Performance Lever: EDO’s Krim
24 Oct 2022
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
26 Sep 2022
Acquisitions Broaden Performance Marketing Platform on CTV: MNTN’s Ali Haeri
18 Sep 2022
VidMob’s $110M To Accelerate ‘Creative Intelligence’
23 Aug 2022
Dynamic Creative & The Quest For Attention
1 Aug 2022
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
21 Jul 2022