Creative Optimization

How DCO Boosts ROI: Clinch’s MacIntosh
8 Mar 2022
Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone
22 Feb 2022
‘Intellectual Property Is the New Prime Time’: WarnerMedia’s Ryan Gould
15 Feb 2022
Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
26 Jan 2022
Hogarth, GroupM Creates Addressable Content Practice As Opportunity Expands
19 Jan 2022
Advertising ‘Nirvana’ Marries Creative with Targeting: Dentsu’s Brad Stockton
13 Jan 2022
CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum
12 Jan 2022
Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger
28 Dec 2021
CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey
21 Dec 2021
Havas’ Sedlarcik Goes Long On Short-Form Ads
14 Sep 2021
Branded Content Boosts Engagement With Viewers: Roku’s Chris Bruss
24 Aug 2021
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
19 Jul 2021
Mediaocean to Buy Flashtalking for $500 Million as it Preps IPO, WSJ
13 Jul 2021
How To Inject Creative Into Programmatic: Xaxis’ Lin
12 Jul 2021
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
29 Jun 2021
Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian
29 Jun 2021
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
16 Jun 2021
On the #BeetCast: Dentsu Media’s Doug Rozen on the Imperative around “Meaningful Media”
14 Jun 2021
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
17 May 2021
Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
5 May 2021
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