Creative Optimization

Kargo Acquires Video Ad Server VideoByte
5 Feb 2023
How Native Ad Tech Works On TV: TripleLift’s Winkler
8 Nov 2022
Creative Is The Performance Lever: EDO’s Krim
24 Oct 2022
Acquisitions Broaden Performance Marketing Platform on CTV: MNTN’s Ali Haeri
18 Sep 2022
VidMob’s $110M To Accelerate ‘Creative Intelligence’
23 Aug 2022
Dynamic Creative & The Quest For Attention
1 Aug 2022
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
21 Jul 2022
Dynamic Ad Creative Helps Capture Viewer Attention: Mediaocean’s John Nardone
15 Jul 2022
MNTN View: Creative At The Speed Of Culture
13 Jul 2022
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
29 Jun 2022
Learning On The New Frontier: Ascential’s Harmon On Brands’ Commerce-Media Challenge
8 Jun 2022
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
31 May 2022
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
16 May 2022
Ad Creative & Media Context Work Together to Drive Results: Century 21’s Enrique Carlos
10 May 2022
Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
2 May 2022
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
20 Apr 2022
Consumer Engagement Guides Cross-Platform Strategies: GSD&M’s Dave Kersey
18 Apr 2022
Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand
13 Apr 2022
Connected Creative Is The Conduit: Innovid’s Hogue
12 Apr 2022
Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
4 Apr 2022
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