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Creative Optimization

AI Empowers Faster, Better Creative Process: Celtra’s Mikek
18 Jul 2024
Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas: Digital Turbine’s Mark Slade
11 Jul 2024
Contextual AI Empowers Advertisers With Customized Audiences: Annalect’s Clarissa Season
1 Jul 2024
Beet Art Has Pride Of Place On Cannes’ Croisette
20 Jun 2024
Revival of MediaMath Elevates ‘Creative as a Service’ in Advertising: Infillion’s Michael Colella
6 Jun 2024
Breaking Out Of The Ad Pod: TripleLift’s King Sees Programmatic Power Creative Disruption
20 May 2024
Embracing Emotion: The Future of Contextual Advertising in CTV
15 May 2024
AI Enriches Retail Media, Especially for CTV: Michelle Weiskittel from Albertsons Media Collective
14 May 2024
Rethinking Relevance & The Paradox of Choice in Advertising With Rokt’s Rozen
1 May 2024
Streaming’s Dynamism Grows With Ad Placements, Creative: Dentsu’s Brad Stockton
23 Apr 2024
Overcoming ‘Tonnage & Frequency’: Infillion Aims For Human-Centered Ad Approach
22 Apr 2024
Retail Media Networks Must Evolve to Secure Media Dollars, Digitas CEO Stresses
10 Apr 2024
Havas Media Group’s Bregman Sees ‘Golden Age’ For AI Creativity
14 Mar 2024
AI Can Fuel Audience-Focused Creative Optimization: Cara Pratt
24 Jan 2024
New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity
24 Jan 2024
Albertsons Calls On Capgemini To Automate Media Planning
17 Jan 2024
Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas
17 Jan 2024
GroupM Assembles Industry To Innovate New TV Ad Formats
16 Jan 2024
At The Foothills Of Creative Destruction: Sorrell’s Five AI Trends
16 Jan 2024
Creative Is The New KPI: XR’s Kinsella On Rebranding & Rebooting
15 Jan 2024