Currency

The Daunting Divide in Online Video Measurement: Google vs. Facebook/Nielsen
11 Feb 2013
Nielsen Expands Online Campaign Ratings to More than a Dozen Ad Platforms
19 Sep 2012
GRP’s to Be Main Currency for Online Video , Forrester’s Glantz
17 Sep 2012
Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg
12 May 2012
Embracing GRP’s, Madison Ave has “Flipped the Switch” for Online Video Buying
10 May 2012
VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video
7 Mar 2012
Tremor in Pact with Nielsen to Bring GRP’s to Online Video
7 Dec 2011
Google: “Currency” of Online Video Advertising Will Shift to “Cost Per View” as YouTube Readies “TrueViews”
1 Oct 2010
ESPN to Charge for Online Content, BusinessWeek Reports
5 Jun 2009
Believe it: YouTube is Readying Subscription and Micropayments
Believe it: YouTube is Readying Subscription and Micropayments
16 Apr 2009