Currency

Playlists & Series

De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
The Recipe For A New Currency: Comscore’s Wilson
3 May 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies
21 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
6 Apr 2022
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
30 Mar 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham
20 Mar 2022
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
8 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
25 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022