Currency

Ad Metrics Need Consistency to Reflect New Viewing Behaviors: GSD&M’s Dave Kersey
6 Jul 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
The Recipe For A New Currency: Comscore’s Wilson
3 May 2022
Evolution To A Basket Of Currencies: Paramount’s Scoles
25 Apr 2022
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies
21 Apr 2022
Deterministic Data Can Drive New Currencies: Conviva’s Shears
19 Apr 2022
TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas
18 Apr 2022
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
12 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
30 Mar 2022
TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale
28 Mar 2022
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
28 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
25 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022