Currency

Playlists & Series

Don’t Forget TV Households That Are Undercounted: CBS’s Radha Subramanyam

19 Nov 2025

Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

19 Nov 2025

Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes

19 Nov 2025

New Currencies Are Old News: Comscore’s Carol Hinnant

19 Nov 2025

Next TV Upfront Will Bring More Measurement Choices: DatafuelX’s Howard Shimmel

19 Nov 2025

Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts

19 Nov 2025

Media Measurement Needs to Diversify Beyond Ad Currencies: Innovid’s Jessica Hogue

19 Nov 2025

Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi

19 Nov 2025

Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata

19 Nov 2025

Paramount Sharing Operational Blueprint with Publishers and Agencies to Help Industry Accelerate Transition to New Currencies

19 Nov 2025

This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads

19 Nov 2025

Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk

19 Nov 2025

Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh

19 Nov 2025

Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes

19 Nov 2025

The Multi-Currency World Is Really Here: Mediahub’s Piner

19 Nov 2025

Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies

19 Nov 2025

Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone

19 Nov 2025

How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin

19 Nov 2025

Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV

19 Nov 2025

Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

19 Nov 2025

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