Performance TV

Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume
1 Jun 2025
Sargento Embraces Deep Learning to Drive Innovation, Target Gen Z and Boost Brand Equity
21 May 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds
14 Apr 2025
Premium Video Drives Big Spikes in Google Search, VAB CEO Says
6 Mar 2025
Paramount’s Scoles: Outcomes-Based Measurement Will Dominate, TV Is At the Table
4 Mar 2025
TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
2 Mar 2025
AI Can Help TV Emulate Mobile, Social Ad Success: Tubi’s Fitch
3 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
20 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
Comcast’s Universal Ads Platform Aims to Simplify Premium Video Ads for SMBs: NBCU’s Marshall
10 Jan 2025
CTV Interaction With Viewers Is Poised for Growth: Moloco’s Jake Richardson
3 Jan 2025
Reaching For The Attention Metric’s Next Level: Karen Nelson-Field
30 Dec 2024
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
18 Dec 2024
Sneakers & Sports: PMX Lift’s Serina Spencer Heads Into 2025 With CES, Audiences In Mind
18 Dec 2024
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
18 Dec 2024