Performance TV

Playlists & Series

Addressable TV Advertising Powers “Considered Purchases,” AT&T AdWork’s Jason Brown

19 Nov 2025

Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser

19 Nov 2025

Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

19 Nov 2025

How Simulmedia Tracks The ROI Of Linear TV: VP Storan

19 Nov 2025

On Eve Of Annual Event, Simulmedia’s Dave Morgan Reflects On ‘People Stitching’

19 Nov 2025

Direct-Response TV Will Get Specific: Publicis’ Bertozzi

19 Nov 2025

DISH: Insurers Using Addressable TV To Activate Lapsed Policyholders, Target Niches

19 Nov 2025

Gratified With Upfront Season, Turner Scales Up Audience Target Guarantees

19 Nov 2025

Performics’ CEO Targets Intent And Consumer Demand

19 Nov 2025

Bank Of America Sees More Dynamic Segmentation As Addressable TV Grows

19 Nov 2025

Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard

19 Nov 2025

Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo

19 Nov 2025

Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist

19 Nov 2025

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video

19 Nov 2025

Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games

19 Nov 2025

Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth

19 Nov 2025

Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth

19 Nov 2025

Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee

19 Nov 2025

In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz

19 Nov 2025

Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard

19 Nov 2025

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