Performance TV

Playlists & Series

Major TV Networks’ Embrace Of Data-Optimized Campaigns ‘A Really Big Step’: Simulmedia’s Dave Morgan

19 Nov 2025

‘Digital Disruptors’ Turn To TV Ads For Growth: VAB’s Cunningham

19 Nov 2025

Essence’s Jason Harrison On Balancing Narrow Targeting And Broad Exposure

19 Nov 2025

Droga5’s Cannata: More Out-Stream Video Will Spur Engagement

19 Nov 2025

605’s Tatta Goes ‘Full-Funnel’ On TV Ad Measurement

19 Nov 2025

How 605 Is Helping Brands Measure Effects: Dolan explains

19 Nov 2025

Engagement Is Proof Of Attention: Fox’s Marchese

19 Nov 2025

Addressable TV Hits A Turning Point: Amobee’s Block

19 Nov 2025

How GroupM’s Rennie Wrings Results From Canada’s Constrained Media

19 Nov 2025

Clorox CMO Reynolds: Balancing Performance And Brand Marketing

19 Nov 2025

Family Trees & Funnels: Inside Ancestry’s New Marketing Mix

19 Nov 2025

Marketers Want Their Dollars To Work Harder: A+E’s Montenes

19 Nov 2025

Ad Buyers ‘In Second Innings’ With Full-Attribution TV Techniques: A+E’s Ernst

19 Nov 2025

Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur

19 Nov 2025

TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart

19 Nov 2025

Data Plus Math Seeks To Provide Fast, Low-Cost TV Attribution

19 Nov 2025

Fox’s Marchese Weighs The Merits Of Attention Versus ‘Performance’

19 Nov 2025

The Tension Between Cost Efficiency, ‘Proper Business Rationale’: A+E’s Heftman

19 Nov 2025

Giant Spoon Is NBCUniversal’s Invite To The Direct-To-Consumer Table

19 Nov 2025

Video Tops The Performance Stack, But Distribution Too Fragmented: GroupM’s Castree

19 Nov 2025

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