Performance TV

Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
18 Aug 2016
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
16 Aug 2016
DISH: Insurers Using Addressable TV To Activate Lapsed Policyholders, Target Niches
DISH: Insurers Using Addressable TV To Activate Lapsed Policyholders, Target Niches
4 Aug 2016
Branding & Performance Are Merging: Light Reaction CEO Walczak
31 Jul 2016
Turner’s Shimmel: Forget Single Currency, Let’s Measure ‘All The Pieces’ Right
7 Jul 2016
Attribution Will Make Addressable TV ROI Clear: comScore’s Wilson
30 Jun 2016
NBCU’s Wurtzel: The Olympics Represent A ‘Research Dream’
26 Jun 2016
CNN Chief Zucker: With Original Programming, Not Just A News Network
22 Jun 2016
Discovery Joins Fight-Back As Consumers Shun ‘Egregious’ Ads
22 Jun 2016
Performance Metrics Rising In Cannes Criteria: Nielsen’s Hohman
3 Jun 2016
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
31 May 2016
Sky Has Served Three Billion Addressable TV Ads
31 May 2016
Granular TV Deals Help Matrixx Target Seasonal, Need-Based Consumers
25 Apr 2016
Starcom’s Richman: Twitter Learnings Show Engagement With ‘Emotional’ Programming Lifts Brand Recall
31 Mar 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
Rocket Fuel’s New CEO Targets DISH Moments
Rocket Fuel’s New CEO Targets DISH Moments
10 Jan 2016
FreeWheel Targets Dynamic Ad Insertion for Linear TV
3 Jan 2016
TV Squared Sees Ad Campaign Predictions In Its Future
TV Squared Sees Ad Campaign Predictions In Its Future
27 Dec 2015
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
Popular TV Can Fend Off On-Demand Challenge Cable Execs Say
7 Dec 2015
Addressable TV Saves Advertisers Money: Rentrak’s Livek
Addressable TV Saves Advertisers Money: Rentrak’s Livek
29 Nov 2015