Performance TV

Playlists & Series

Videology’s Scott Ferber:  Video Ads Bring Big ROI to TV Campaigns
Videology’s Scott Ferber: Video Ads Bring Big ROI to TV Campaigns
28 Apr 2013
Nielsen Study Tracks Tweet Volume to Show Ratings
21 Mar 2013
Ensequence Drives TV Ratings up to 20 Percent with Interactivity for “First Screen”
28 Dec 2012
Cost-Per-Engagement Use Spreads as Marketers Turn to Digital Video as TV Make-Good
21 Dec 2012
Commentary: The Shifting Valuations of Television vs. Digital Video
22 Oct 2012
Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz
28 Aug 2012
Video: NBC Research Chief: Video Streams for London 2012 Olympics Up 3X Over Beijing
10 Aug 2012
Improved Video Playback Can Double Viewing Time, Conviva Says
3 Jul 2012
Maximizing Ads on Premium Video: Must be Dynamically Served, Adobe’s Helfand
29 Jun 2012
Loyalty App, Viggle, Pays You To Watch TV
28 Jun 2012
“Voting Off” Shows Are Top Social TV Performers, Optimedia Study Finds
15 Jun 2012
Advertising on Hulu is Twice as Effective as Television, Kevin McGurn
24 Aug 2011
Digitas Jordan Bitterman: ROI for Online Video Advertising is Double Television’s
2 Aug 2011
ESPN Has Big Hit with Women’s Soccer, Online and on TV
14 Jul 2011
TV’s Upfronts Looking Good for Digital
6 Apr 2011
Performance vs. Brand Advertising in Online Video — Branding is Better
4 Apr 2011
Multichannel TV Providers Gain 1.7 Million New Video Subs
15 Jun 2010
TV Nets Monitor Social Chatter with “Networked Insights”
27 May 2010
Social Media Pumping Oxygen’s Viewership by Big Numbers
6 May 2010
New Research from Music Choice, Exercise TV Suggests VOD a Strong Medium for Ads
21 Oct 2009