Performance TV

Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting
28 Mar 2017
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim
26 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV
Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV
27 Feb 2017
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
20 Feb 2017
Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video
Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video
13 Feb 2017
Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising
Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising
8 Feb 2017
Turner’s Strober Explains Advanced Linear TV Audience Targeting
Turner’s Strober Explains Advanced Linear TV Audience Targeting
10 Jan 2017
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
9 Jan 2017
How BoA Won With Addressable TV: SVP Deming Explains
How BoA Won With Addressable TV: SVP Deming Explains
5 Jan 2017
On Heels Of Mach, NBC News Readies Additional Vertical ‘Near News’ Ad Opportunities
On Heels Of Mach, NBC News Readies Additional Vertical ‘Near News’ Ad Opportunities
18 Dec 2016
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
14 Dec 2016
Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard
Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard
8 Dec 2016
For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars
For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars
6 Dec 2016
Advanced TV’s National Evolution: MODI’s Bologna
Advanced TV’s National Evolution: MODI’s Bologna
30 Nov 2016
Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases
Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases
22 Nov 2016
Election Sweet Spot Making Addressable Hum, DISH’s Gaynor
Election Sweet Spot Making Addressable Hum, DISH’s Gaynor
28 Oct 2016
Turner’s Speciale Mulls Two-Minute Ads Replacing 30-Second Spots
Turner’s Speciale Mulls Two-Minute Ads Replacing 30-Second Spots
22 Oct 2016
Performics’ CEO Targets Intent And Consumer Demand
Performics’ CEO Targets Intent And Consumer Demand
29 Sep 2016
Gratified With Upfront Season, Turner Scales Up Audience Target Guarantees
Gratified With Upfront Season, Turner Scales Up Audience Target Guarantees
7 Sep 2016