Performance TV

Playlists & Series

TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
TV Buyers Will Pay More For Programmatic Efficiency: TubeMogul’s Dybwad
5 Oct 2016
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
2016 Election Cycle Attracts Digital Buyers To D2’s Addressable Households
5 Oct 2016
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
Brand Trials Spark Big Expansion Of AT&T’s Addressable Cross-Screen Ad Offerings
5 Oct 2016
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
Addressable Gives Broadcasters More Yield, Optimization Control: Videology’s Block
27 Sep 2016
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
Optimizing TV Will Unleash Creative Potential Of Political Campaign Spending: Targeted Victory’s Moffatt
19 Sep 2016
Is Addressable TV Ready For Prime-Time? A Panel Discusses
Is Addressable TV Ready For Prime-Time? A Panel Discusses
23 Aug 2016
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
Auto Firms Get 4x ROI From Addressable TV Ads, Experian Says
18 Aug 2016
Branding & Performance Are Merging: Light Reaction CEO Walczak
31 Jul 2016
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
17 Jul 2016
Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains
14 Jun 2016
Reduced Ad Load, Better Targeting Keys To Addressable TV: Turner’s Shimmel
10 Jun 2016
Performance Metrics Rising In Cannes Criteria: Nielsen’s Hohman
3 Jun 2016
For Havas’ Kinsella, TV Is Back And Digital Must Prove Brand-Building Prowess
3 Jun 2016
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
31 May 2016
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
12 May 2016
AT&T Sees Addressable Audiences As Coveted And Scarce
11 May 2016
Political Campaigns on the Cutting Edge of Advanced TV, Cablevision’s Ben Tatta
15 Apr 2016
Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market
Clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market
18 Jan 2016
TV Squared Sees Ad Campaign Predictions In Its Future
TV Squared Sees Ad Campaign Predictions In Its Future
27 Dec 2015
Sky Aims To Make Non-Linear Go Large, West Says
Sky Aims To Make Non-Linear Go Large, West Says
18 Dec 2015