Performance TV

Major TV Networks’ Embrace Of Data-Optimized Campaigns ‘A Really Big Step’: Simulmedia’s Dave Morgan
17 Jan 2018
Advancing The TV And Video Ecosystem: A Beet Retreat Miami Panel With Furious Corp., Alphonso, Eyeview, FreeWheel And dataxu
Advancing The TV And Video Ecosystem: A Beet Retreat Miami Panel With Furious Corp., Alphonso, Eyeview, FreeWheel And dataxu
1 Jan 2018
Three Ways OTT Ads Are Different, According to Innovid’s Chalozin
Three Ways OTT Ads Are Different, According to Innovid’s Chalozin
6 Dec 2017
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
6 Dec 2017
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
6 Dec 2017
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
3 Dec 2017
Follow Ads From TV To Web: TVSquared’s O’Reilly
Follow Ads From TV To Web: TVSquared’s O’Reilly
8 Nov 2017
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
12 Sep 2017
With Viewability Baked In, OTT Premium Video Is ‘The Major Trend’: FreeWheel’s Herve Brunet
With Viewability Baked In, OTT Premium Video Is ‘The Major Trend’: FreeWheel’s Herve Brunet
4 Aug 2017
Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese
Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese
11 Jul 2017
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
While Video Formats Differ, It’s The Allocation Of Value That Counts: ESPN’s Eric Johnson
9 Jul 2017
TV Is Moving Down The Funnel: Alphonso’s Gall
TV Is Moving Down The Funnel: Alphonso’s Gall
23 Jun 2017
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
15 Jun 2017
Will Smart Machines Adjust TV Ad Load Automatically?
Will Smart Machines Adjust TV Ad Load Automatically?
22 May 2017
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
12 May 2017
Newsy Eyes The Big Screen, OTT Dominance In The News Business
Newsy Eyes The Big Screen, OTT Dominance In The News Business
10 May 2017
GroupM Vet Mike Bologna Heads New Advanced TV Company
GroupM Vet Mike Bologna Heads New Advanced TV Company
3 May 2017
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
9 Apr 2017
Eyeview’s Cohen Helps Facebook Offer Sales-Boosting Video Ads
Eyeview’s Cohen Helps Facebook Offer Sales-Boosting Video Ads
5 Apr 2017