Performance TV

Playlists & Series

Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
12 Sep 2017
With Viewability Baked In, OTT Premium Video Is ‘The Major Trend’: FreeWheel’s Herve Brunet
With Viewability Baked In, OTT Premium Video Is ‘The Major Trend’: FreeWheel’s Herve Brunet
4 Aug 2017
Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese
Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese
11 Jul 2017
Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree
Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree
4 Jul 2017
TV Is Moving Down The Funnel: Alphonso’s Gall
TV Is Moving Down The Funnel: Alphonso’s Gall
23 Jun 2017
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
15 Jun 2017
Will Smart Machines Adjust TV Ad Load Automatically?
Will Smart Machines Adjust TV Ad Load Automatically?
22 May 2017
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
Led By Travel, Marketers’ Perception Of Digital Video Driving Sales Is Growing: Sequent’s Spaeth
9 Apr 2017
TV Upfronts Are Here To Stay: Videology’s Jamboretz
TV Upfronts Are Here To Stay: Videology’s Jamboretz
28 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
15 Mar 2017
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
ABC TV/Accenture Study Find Understatement Of Multiplatform TV ROI
20 Feb 2017
Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video
Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video
13 Feb 2017
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner
18 Jan 2017
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
Predictive TV Targets Purchasers, Not Demos: Simulmedia’s Zimbalist
9 Jan 2017
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
Focusing On Video Outcomes Cures ‘A Lot Of Ills And Worries’: Eyeview’s Harnevo
9 Jan 2017
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
14 Dec 2016
Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard
Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard
8 Dec 2016
Advanced TV’s National Evolution: MODI’s Bologna
Advanced TV’s National Evolution: MODI’s Bologna
30 Nov 2016
Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases
Disney ABC Addressable Targets Include BtoB, Lower-Funnel Use Cases
22 Nov 2016