Performance TV

D2C Brands Are ‘Outcome-Obsessed’: VAB’s Cunningham
18 Jun 2019
Touch Of Modern’s Hum On The Importance Of TV Attribution
16 Jun 2019
‘More Than A Bike’: How Video Drives Peloton
14 Jun 2019
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
7 Jun 2019
Focus On The Outcome: WarnerMedia’s Riess
6 Jun 2019
Comcast’s Zapata: Data-Driven Outperforms Constricted TV Buys
4 Jun 2019
Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
3 Jun 2019
Cadent’s Troiano Sees Big Growth In Addressable Television
23 May 2019
TEGNA’s Daigle Explains Data And Analytics Partnership With Alphonso
14 May 2019
It’s Back to San Juan: Beet Retreat 2019
25 Apr 2019
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
18 Apr 2019
TV Is A Performance Channel, Too: TVSquared’s Kinsella
1 Apr 2019
Comcast Spotlight Enhances Local TV Attribution Via Website Tagging
27 Mar 2019
VAB Projects $2.1 Billion In 2019 Addressable TV Spend: ‘It’s Mature’ Says CEO Cunningham
26 Mar 2019
How OTT Will Clean Up The Ad Experience: GroupM’s Castree
24 Mar 2019
Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes
17 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
TV Now Serves Both Ends Of Ad Funnel: dataxu’s Catanzaro
31 Jan 2019
The Funnel Is Collapsing: Twitter’s Personette
24 Jan 2019
From Ad Loads To AI, NBCU’s Marshall Charts A Better Sales Ecosystem
23 Jan 2019