Performance TV

Simulmedia Opens Access to TV Marketing Campaign Reports
1 Jul 2013
Adaptive And Addressable: How Connected TV Could Totally Target Ads
Adaptive And Addressable: How Connected TV Could Totally Target Ads
17 May 2013
Videology’s Hallam: ROI on VOD a Reality
Videology’s Hallam: ROI on VOD a Reality
1 May 2013
Videology’s Scott Ferber:  Video Ads Bring Big ROI to TV Campaigns
Videology’s Scott Ferber: Video Ads Bring Big ROI to TV Campaigns
28 Apr 2013
Fox News Sees “Compelling Metrics” with TV Everywhere Viewership
28 Feb 2013
Bravo’s 8 Million Views for “Last Chance Kitchen” Boosts Digital Programming Value
21 Feb 2013
Ensequence Drives TV Ratings up to 20 Percent with Interactivity for “First Screen”
28 Dec 2012
Cost-Per-Engagement Use Spreads as Marketers Turn to Digital Video as TV Make-Good
21 Dec 2012
Commentary: The Shifting Valuations of Television vs. Digital Video
22 Oct 2012
Improved Video Playback Can Double Viewing Time, Conviva Says
3 Jul 2012
Loyalty App, Viggle, Pays You To Watch TV
28 Jun 2012
VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
13 May 2012
Selling Online Video Ads Is Becoming TV-Like, AOL Video Chief
3 May 2012
Online Video Breakthrough on Madison Avenue: Brands Finally “Get it” As Nielsen Data Tips the Scale
13 Apr 2012
Multi-screen Campaigns Drive Brand Lift by 9X, Videology Finds
12 Apr 2012
“TV Everywhere” Early Adopters Like Short News Content, but Challenges Remain for the New Platform, Time Warner Says
12 Mar 2012
Online Video Ad Views Rose Sharply in Q3, Freewheel Reports
6 Dec 2011
Digital Revenues Grow for Sports Programming, eMarketer
21 Sep 2011
Interactive Ads on AT&T U-Verse Driving Leads for Lincoln
8 Sep 2011
Horizon Media Digital Chief: Online Video is a “Vast Bed for Testing” TV Ads
5 Jun 2011