Performance TV

BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV
BSkyB Plans Bigger Footprint For ‘AdSmart’ Addressable TV
30 Sep 2014
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
21 Sep 2014
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
3 Sep 2014
TV Upfront Was “Underwhelming,” a Beet Commentary
TV Upfront Was “Underwhelming,” a Beet Commentary
2 Aug 2014
TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker
29 Jun 2014
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
24 Jun 2014
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
17 Jun 2014
Simulmedia Making Its TV Upfronts Debut
Simulmedia Making Its TV Upfronts Debut
13 Jun 2014
Adobe Streaming Video for Major League Baseball and WWE
Adobe Streaming Video for Major League Baseball and WWE
8 Apr 2014
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
10 Mar 2014
Eyeview Sees Boost in Ad Effectiveness with Creative Optimization
Eyeview Sees Boost in Ad Effectiveness with Creative Optimization
6 Mar 2014
SMG To Reveal Effectiveness Of Twitter TV Retargeting
SMG To Reveal Effectiveness Of Twitter TV Retargeting
18 Feb 2014
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads
10 Feb 2014
Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads
4 Feb 2014
Twitter Sees High Engagement in Video Tweets; Offers Real-Time Tips for Brands
Twitter Sees High Engagement in Video Tweets; Offers Real-Time Tips for Brands
9 Jan 2014
Simulmedia Raises $25 Million in New Venture Round
Simulmedia Raises $25 Million in New Venture Round
10 Dec 2013
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
18 Nov 2013
Tremor Video Rolls Out Cost Per View Pricing
Tremor Video Rolls Out Cost Per View Pricing
13 Nov 2013
WPP’s Programmatic Unit Lauches ‘Xaxis TV’ – Brian Gleason Explains
WPP’s Programmatic Unit Lauches ‘Xaxis TV’ – Brian Gleason Explains
22 Sep 2013
Can Half The Ads Bring Twice The Value? BBC Thinks So
Can Half The Ads Bring Twice The Value? BBC Thinks So
15 Aug 2013