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Interactive Ads on AT&T U-Verse Driving Leads for Lincoln

8 Sep 2011 / Andy Plesser

Interactive ads for Lincoln on AT&T U-Verse are engaging visitors up to 15 minutes and driving "tens of thousands" of leads, says Christopher Monteferrante, VP of Media Sales at U-Verse.

We spoke with him about the opportunities for marketers around IPTV.  Monteferrante was a panelist at the Beet.TV Video Leadership webcast on August 23.

Andy Plesser

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